JW
Marketing Advisor & Investor
"Your next customer is going to be A ROBOT."
Thirty years building, advising, and investing at the intersection of brand, technology, and transformation.
Jason Warnes started his career at AKQA in 1998, joining in the pioneering days of digital when the industry was defining itself in real time. He spent 15 years there, including four in Berlin running the VW and Audi business, working across BMW, Mini, Land Rover, Ferrari, Sainsbury's, and Microsoft.
From AKQA he moved to Deloitte Digital as Partner, spending five years running digital consulting and CX transformation programmes for major corporations. He then returned to WPP as Global Client Lead on Team Volvo, building and running multi-agency integrated teams across Volvo, Shell, and BP.
He now works independently as a marketing advisor and investor. His core conviction: as AI commoditises performance marketing and removes the heavy lifting, brand becomes the only remaining source of genuine standout. The fundamentals David Ogilvy understood have never changed. The stakes are just higher.
"The fixation with performance has been a detraction from investing in the brand. When AI takes away the heavy lifting, what is exposed is branding."
The Business of Marketing with host John Horsley
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