The Business of Marketing

Where Senior Marketers Tell the Real Story.

C-suite marketers and senior operators share the decisions, strategies, and hard-won lessons behind the brands they have built. No soundbites. No theory. Produced in partnership with Advertising Week.

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John Horsley & Justin Cooke at Advertising Week
1M+
Streams & Plays
50%+
Director-Level Audience
93%
Average Completion
40+
Hours of Content
What to Expect
In-Depth Conversations with Marketing Leaders
Each episode is carefully researched and thoughtfully hosted to surface the insight behind the decisions that shape marketing.
Pre-Interview Briefing
We research your background thoroughly and tailor every question to your expertise. No generic scripts. Thoughtful preparation that lets you share your most valuable insights on your own terms.
30 to 45 Minutes
Conversations are focused and respectful of your time. We cover your approach to marketing, the decisions that shaped your career, team building, and the realities of operating at scale.
Studio or Live at Advertising Week
As an official Advertising Week production, selected episodes are recorded live on stage in New York and London. Remaining episodes are recorded in our London studio.
Full Editorial Profile
Every guest receives a dedicated profile page with a detailed biography, episode highlights, key quotes, and links to your company and social channels.
Multi-Platform Distribution
Your episode is published across Apple Podcasts, Spotify, and Podbean. Our audience includes senior marketing leaders, agency executives, founders, and technology decision-makers across the UK and US.
Advertising Week Partnership
As an official Advertising Week production, your episode benefits from the credibility and reach of the world's largest annual gathering of marketing leaders.
Who We Speak To
Senior Leaders. Real Experience.

The Business of Marketing features senior leaders who are actively building, scaling, or transforming modern marketing organisations. People who have built marketing functions, scaled teams across geographies, launched products into crowded markets, and made the hard calls that come with budget ownership and board-level accountability.

We are particularly interested in guests who can speak candidly about their approach to team building, pipeline generation, partner ecosystems, brand strategy, data-driven decision making, and the intersection of technology and creativity. If you have a point of view shaped by experience, not theory, we want to hear it.

We typically feature
Chief Marketing Officers
VP and SVP of Marketing
Chief Growth and Chief Revenue Officers
Directors of Brand, Demand, and Product Marketing
Founders and CEOs of Marketing-Led Businesses
Heads of Partnerships and Alliances
Past Guests Include Leaders From
In-depth conversations with the people shaping marketing
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Request an Interview
Interested in joining the show? Fill in the form below and we will be in touch.

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