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Analysis · Intelligence

Intelligence

Long-form analysis for C-suite readers. Each piece distils insights from interviews with senior marketing and commercial leaders into a commercial view of where the work is going and what it costs to stay ahead of it.

The Latest

Agentic Commerce Machine-readable brand signals as structured data

Issue No. 02 · April 2026

When the Customer is a Machine

What brand actually means to an agent, and why invisibility to machines is an existential risk, not a marketing problem. Drawing on Tony Marlow, Lindsay Boyajian Hagan, Andrew Bialecki, and Ruslan Tovbulatov.

AnalysisJohn Horsley Read10 min FiledBrand · Agentic AI
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The Archive

Operating Model Blueprint of scaffolding and construction, representing scaling operating models

Issue No. 01 · April 2026

A to B is not the same as B to C

An Early Warning tool for the CMOs and CEOs of scaling B2B and SaaS businesses. Why the way your company runs today is the reason next quarter's costs will rise faster than its revenue.

Read9 min FiledScaling · CMO

Executive Briefings

Deeper research, boardroom-ready

Where articles distil, briefings structure. Longer-form executive research with companion data, built for C-suite decision-making.

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