The Business of Marketing is a long-form conversation series for senior marketing and commercial leadership. The audience holds budgets, signs off on investment, and is accountable for strategy and commercial outcomes. Reach the people who decide.
These are not casual listeners. They are executives accountable for brand, growth, and commercial outcomes. The conversations are substantive. The audience chooses depth over noise and stays to the end.
The largest marketing community on LinkedIn. A partner reaches not just the podcast audience but 2.3 million marketing professionals in a single, highly engaged network.
Leaders shaping brand positioning, demand generation, and long-term marketing strategy across enterprise and growth-stage organisations.
Executives accountable for revenue performance, partnerships, and commercial growth. They drive decisions that connect marketing to business outcomes.
Senior figures across creative, media, and independent agencies. The operators shaping how modern agency models evolve and compete.
Senior executives building the systems, platforms, and commercial infrastructure that sits behind how marketing is planned, bought, and measured.
A senior audience that discovers answers to questions they had not yet thought to ask.
Editorial Principle
Every episode is produced with the listener in mind. Conversations are moderated for substance, not duration. Partners support that standard rather than redirect from it.
Partnerships are purposeful and built around genuine alignment with the themes and audience of the show. Every collaboration is structured to add something, not interrupt something.
Long-form conversation is the product. The 93% average completion rate reflects an audience that commits. Partners benefit from that attention, not in spite of the format but because of it.
Partner contributions are framed honestly and clearly. The editorial voice of the show does not change based on who is involved. That consistency is what makes the audience trust what they hear.
Every partnership is handled directly by the Business Of team. We work with a small number at any one time and we are deliberate about the fit. The executives on the show represent some of the most recognised companies in the world, FTSE 100, Fortune 500, and the agencies and technology businesses that serve them. Partners reach that audience in a context those executives chose for themselves.
The Business Of team is deeply networked across senior marketing and commercial leadership globally. We can provide talent for your event, source speakers and panellists, identify the right people for a roundtable, and broker attendance from leaders your audience will recognise and respect.
Every collaboration is built around a clear proposition and a defined audience. Whether you are a brand, an event organiser, or looking to bring the right people into the same room, there is a structure that fits.
Senior marketing and commercial leaders do not respond to advertising. They respond to conversations they trust. We put your brand inside one of those conversations and we handle everything from there.
Your C-suite and senior leadership interviewed in depth. Long-form, candid, and distributed to an audience of their peers. Not a press release. A real conversation.
Bring your clients into the conversation. Their experience, told in their words, to an audience already primed to listen. Proof that performs.
A named season of episodes built around your brand, a theme, or a strategic question you own. Published over a defined period and positioned as a sustained editorial presence.
Short, senior-ready documents distilling insight from a thematic series. Sponsored, distributed, and positioned as thought leadership that earns its place in an inbox.
We can source and interview the prospects you want to reach, broker the introduction through the conversation, and create the conditions for a commercial relationship to begin. The show becomes the door opener.
Your event brings the right people together. We make sure that moment does not disappear when the room empties. We handle the recording, the production, and the publishing. You focus on the event.
We record at your event. Keynote speakers, executives, sponsors and clients, all interviewed in depth, on location, with full production handled by Business Of.
Packaged and published as a named series tied to your event. "Yahoo at Cannes Lions." "Salesforce at Advertising Week." A season that extends your brand and your sponsors into a new audience.
Your existing event sponsors get an additional distribution channel. Their voices on the show, their stories in front of a senior audience that did not attend the event itself.
The conversations stay live. The season builds over time. What happened at your event becomes something people discover for months afterwards.
At Advertising Week New York and London we have interviewed lead partners and keynote speakers, hosted Business of Marketing Live on stage, and turned the conversations that happened in the room into content that reached well beyond it.
We design, curate and host the gathering. You bring the ambition. We handle the guest list, the venue, the conversation, and everything that comes after it.
Intimate dinners with senior marketing and commercial leaders. Curated for relevance, moderated for substance, and structured to produce genuine conversation rather than prepared remarks.
Each event is sponsorable. Your brand as the convener of a room that matters. The association is earned, not bought, because the people in the room chose to be there.
Where appropriate, the conversation continues on the show. Insights from the table, perspectives from the guests, extended as a Business Of episode that distributes the room's thinking far beyond the dinner itself.
We put a defined set of questions to each guest privately after the event. Their individual perspectives are then wrapped into a podcast episode and an insights piece, turning one dinner into a sustained content asset.
Need a keynote speaker, a panellist, or the right person around the table? We can source them from our network of senior leaders. People your audience will know, respect, and want to hear from.
We do the work. We identify the leaders, conduct the interviews, write the report, and find the right sponsor. You get independent editorial that carries your name without you having to produce a word of it.
We identify and interview senior leaders on a defined theme. The questions are ours. The perspectives are theirs. The output is editorial, not commissioned content.
Insights distilled from multiple conversations into a structured, senior-ready report. A document that earns its place because the thinking inside it is real.
A brand whose products or services are relevant to the report's theme sponsors the output. The association is earned through relevance, not budget. That is what makes it worth something to the reader.
Published and distributed through the Business Of audience and extended through the sponsor's own channels. Reach without compromising the integrity of what is inside it.
Tell us what you are working on and we will come back to you directly.