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About The Business of Marketing Podcast

The Business of Marketing is an in-depth interview podcast for senior marketing and commercial leaders. Each episode is an unscripted conversation with a CMO, founder, or VP-level operator from a major brand, agency, or technology platform. Hosted by John Horsley and Justin Cooke.

The show has published 118 episodes and features 123 senior leaders, with 14 in-depth intelligence articles. Recent guests include leaders from Microsoft Advertising, Bloomberg Media, MakeLoveNotPorn, S4 Capital, MiniMBA, Octave, V2RSION.COM, Ledger Bennett, Sage, Snap, Ammunition, Tug, EY, Unmissable, WPP, The Creative Engineers, Subjct, Uber Advertising, Stagwell Europe, Transmission.

Conversations cover AI in marketing, brand strategy, media and advertising, demand generation, marketing measurement and ROI, the creator economy, partnerships, customer experience, and the operating model behind senior marketing leadership.

Episodes are recorded in studio, at marketing industry events worldwide, on location, and remotely where that works for the guest. New episodes publish weekly.

The Business of Marketing is available on Apple Podcasts, Spotify, and Podbean. The audience is senior marketing and commercial leadership: CMOs, VPs of Marketing, Directors of Marketing, Heads of Growth, and Chief Revenue Officers.

Frequently asked questions

What is the Business of Marketing podcast?

The Business of Marketing is an in-depth interview podcast for senior marketing and commercial leaders. Each episode is an unscripted conversation with a CMO, founder, or VP-level operator from a major brand, agency, or platform.

Who hosts the Business of Marketing?

John Horsley and Justin Cooke co-host. John has more than thirty years in B2B marketing, founded The Business of Marketing group on LinkedIn (now 2.5 million members), and was publisher of CMO.com for Adobe across EMEA. Justin founded Fortune Cookie in 1997 and sold a majority stake to WPP in 2012. He is a Venture Partner at Northzone.

Where can I listen to the Business of Marketing podcast?

The Business of Marketing is available on Apple Podcasts, Spotify, and Podbean. New episodes publish weekly. You can also stream every episode at businessof.co/episodes.

What kind of guests does the Business of Marketing feature?

Guests are senior marketing and commercial leaders from category-leading brands, agencies, and technology platforms. The slate spans CMOs, founders, presidents, and VP-level operators from companies like LinkedIn, Adobe, Klaviyo, Salesforce, IBM, Snap, We Are Social, Yahoo, and the San Francisco 49ers.

How often is the Business of Marketing published?

New episodes publish weekly. The catalogue currently runs to 118 episodes and continues to grow.

Where is the Business of Marketing recorded?

Episodes are recorded in studio, at marketing industry events worldwide, on location, and remotely where that works for the guest.

What topics does the Business of Marketing cover?

Conversations cover AI in marketing, brand strategy, media and advertising, demand generation, marketing measurement and ROI, the creator economy, partnerships, customer experience, and the operating model behind senior marketing leadership.