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About The Business of Marketing Podcast

The Business of Marketing is a podcast hosted by John Horsley and Justin Cooke. It features long-form, unscripted conversations with senior marketing and commercial leaders including CMOs, CEOs, co-founders, and VP-level executives from the world's leading brands, agencies and technology platforms.

The show has published 98 episodes with over one million streams. Guests include leaders from Klaviyo, Clinique, Google, Salesforce, Snap, DoubleVerify, LG Ad Solutions, GumGum, Dentsu, Digitas, StackAdapt, IBM, Adobe, Adform, Ozone, YMU, RTB House, Pantheon, INCRMNTAL, GIPHY, Relo Metrics, Coolr, Apply Digital, San Francisco 49ers and more.

Topics covered include artificial intelligence in marketing, marketing automation, brand strategy, media and advertising, demand generation, marketing measurement and ROI, data and identity, creator economy, partnerships and ecosystems, customer experience, and marketing leadership and organisational alignment.

The show is recorded at Advertising Week Europe in London, Advertising Week New York, and in studio. John Horsley has over 30 years of experience in B2B marketing and community building, including his role as publisher of CMO.com for Adobe across EMEA. Justin Cooke is co-host and co-founder.

The Business of Marketing is available on Apple Podcasts, Spotify, and Podbean. New episodes are published weekly. The show targets senior marketing and commercial leadership including CMOs, VPs of Marketing, Directors of Marketing, Heads of Growth, and Chief Revenue Officers.