Between them they have spent decades convening, building, and connecting the people who shape this industry. John has organised hundreds of events in London, San Francisco, and Amsterdam, bringing senior leaders together on and offline for over thirty years. Justin chairing, investing, and advising across some of the most consequential organisations in digital, travel, and technology.
The problem they kept coming back to was simple: a lack of meaningful, practical, pragmatic senior perspectives. The kind of thinking that only comes from people who are responsible for outcomes. At Cannes Lions in 2023, in conversation with Lance Pillersdorf, CEO of Advertising Week, the idea for the show crystallised: take the discussions that had always happened in private and open them to the world. To anyone who should be part of the conversation. Every episode a micro-MBA from the people running some of the world's most ambitious organisations.
John describes what he does simply. He is a tourist, touring brilliant minds, ideas, and opinions. He loves bringing brilliant people together because he believes only brilliant things can come from it. That curiosity, without agenda, is what makes the conversations what they are. The privilege of access, turned into something the wider community can learn from. At the heart of everything Business Of does is a simple belief: provide value to the community first, always. Earning its trust by giving before asking.
They have built a network of senior leaders across brands, agencies, and technology businesses who contribute to the platform as hosts, guests, and advisors. It is built on a community of people who believe the best thinking in this industry deserves to be shared.
