All Episodes of The Business of Marketing

Latest Episode
Ep 98
Milka Privodanova

VP Marketing Solutions, Large Customers International · LinkedIn

"60 to 70% of an ad’s effectiveness is the creative."

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25 min
Milka Privodanova
98 episodes. 300+ insights. Unscripted, on the record.

Featured Episodes

Yondjé Choi Cornez
EP 71
Yondjé Choi Cornez
Head of Partner Marketing Pixel B2B
Google
“Let your partners speak for you”
Partnerships & Ecosystems →
Julie Selman
EP 97
Julie Selman
SVP Head of EMEA
Magnite
“Linear and streaming. Complementary, not replacement.”
Media & Advertising →
Stephanie Dittmer Rogers
EP 70
Stephanie Dittmer Rogers
EVP of Marketing
San Francisco 49ers
“Fandom is identity”
Brand →

“Storytelling is the whole job. That's it.”

Dawn Miley · Senior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe · Ep 88

Recorded Live at Advertising Week Europe · May 2026
Season Five
22
Episodes 77-98
Milka Privodanova
EP 98
Milka Privodanova
VP Marketing Solutions, Large Customers International
LinkedIn
“Trust and credibility is the new currency in B2B.”
Creator Economy →
Julie Selman
EP 97
Julie Selman
SVP Head of EMEA
Magnite
“Linear and streaming. Complementary, not replacement.”
Media & Advertising →
Toby Southgate
EP 96
Toby Southgate
Global Group CEO
We Are Social
“The big idea is bigger than ever. The definition just changed.”
Brand →
Soizic Sycamore
EP 95
Soizic Sycamore
Managing Director
Plan.Net Group
“Start with customer experience. Walk back to the technology.”
Customer Experience →
Paul Cash, Founder and Chief Rooster at Rooster Punk
EP 94
Paul Cash
Founder and Chief Rooster
Rooster Punk
“Brand is a simplification tool. The customer is the hero.”
Brand →
Alice Beecroft
EP 93
Alice Beecroft
Senior Director, Global Strategy and Partnerships
Yahoo DSP
“Two great pivots. Choice and control.”
Media & Advertising →
Victoria Dyke
EP 92
Victoria Dyke
Co-Founder
Ziggy
“Build a leader. Not a counsellor.”
Demand & Growth →
Tom Ollerton
EP 91
Tom Ollerton
Founder
Automated Creative
“Ignorance and grit.”
AI & Automation →
Fiona Salmon
EP 90
Fiona Salmon
Managing Director
Mantis
“Block content at source. Not after the fact.”
Media & Advertising →
Dragos Marica
EP 89
Dragos Marica
Associate Director, Performance Marketing
Directive
“Break things. Then keep what works.”
Demand & Growth →
Dawn Miley
EP 88
Dawn Miley
Senior Director, EMEA Growth Marketing & UK Regional Marketing
Adobe
“Storytelling is the whole job. That's it.”
Demand & Growth →
Minter Dial
EP 87
Minter Dial
Author, Speaker & Thought Leader
MYDIAL
“Brand is lived by your employees first. Not a logo on a thirty-second spot.”
Leadership →
Martin Corke
EP 86
Martin Corke
Chief Marketing Officer
Bauer Media Outdoor
“Out-of-home is the oldest traditional medium with the brightest future.”
Media & Advertising →
Jem Lloyd-Williams
EP 85
Jem Lloyd-Williams
President of Mindshare and CSO of WPP Media
Mindshare
“The answer is the easy bit. The question is where the value sits now.”
Media & Advertising →
Jen Brown
EP 84
Jen Brown
Director
Engaging Interactions
“Marketing's job is to create the environment sales needs to feel confident.”
Demand & Growth →
Jaki Ellenby
EP 83
Jaki Ellenby
Chief Commercial Officer
ABBA Voyage
“Every brand I've worked for has been the only one of its kind.”
Brand →
Chris Elsheikhi
EP 82
Chris Elsheikhi
VP Demand Generation
Usercentrics
“Consent is now a performance metric. Trust is the new marketing.”
Demand & Growth →
Bryan Barletta
EP 81
Bryan Barletta
Founder & Partner
Sounds Profitable
“Every brand is a media business. Most of them haven't realised yet.”
Media & Advertising →
Ben Smith
EP 80
Ben Smith
Marketing Director
Reachdesk
“Pipeline happens when you interrupt the pattern.”
Demand & Growth →
Andrew McCormick
EP 79
Andrew McCormick
former Chief Growth Officer
dentsu X
“Three pillars of a successful agency: talent, process, and reputation.”
Media & Advertising →
Paul Anderson
EP 78
Paul Anderson
Global Founding Partner & Executive Creative Director
Gravity Global
“A brand is the idea you own”
Brand →
Jason Warnes
EP 77
Jason Warnes
Marketing Advisor and Investor
Independent
“The capability question”
Brand →
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“Just because we can does not mean we should.”

Fiona Salmon · Managing Director, Mantis · Ep 90

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Recorded Live at Advertising Week New York · October 2025
Season Four
26
Episodes 48-76
Gareth Cummings
EP 76
Gareth Cummings
CEO
eDesk
“The pre-sales dividend”
Leadership →
Maor Sadra
EP 74
Maor Sadra
CEO & Co-Founder
INCRMNTAL
“The measurement problem”
Measurement & ROI →
Yondjé Choi Cornez
EP 71
Yondjé Choi Cornez
Head of Partner Marketing Pixel B2B
Google
“Let your partners speak for you”
Partnerships & Ecosystems →
Stephanie Dittmer Rogers
EP 70
Stephanie Dittmer Rogers
EVP of Marketing
San Francisco 49ers
“Fandom is identity”
Brand →
Charles Simon
EP 69
Charles Simon
Vice President of Private Advertising Standards
RTB House
“Privacy as brand protection”
Data & Identity →
Kevin Hein
EP 68
Kevin Hein
Chief Growth Officer
GIPHY
“The party analogy for messaging”
Brand →
Christie Sclater
EP 67
Christie Sclater
SVP of Global Marketing
Clinique
“Simplicity is the hardest work”
Brand →
Portrait of Adam Clyne, founder and CEO of Coolr
EP 66
Adam Clyne
Founder & CEO
Coolr
“Big agency brains, publisher speed”
Creator Economy →
Jay Prasad
EP 65
Jay Prasad
CEO
Relo Metrics
“From stopwatches and VHS tapes to second-by-second AI”
Measurement & ROI →
Dennis Buchheim
EP 64
Dennis Buchheim
Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment
Snowflake
“Data and AI as the foundation of everything”
Data & Identity →
Greg Licciardi
EP 63
Greg Licciardi
VP Sponsorships & Partner Programs
ANA
“The Wendy's epiphany”
Brand →
Dennis Claus
EP 62
Dennis Claus
Strategy Lead EMEA
Apply Digital
“Personalisation versus personal”
Customer Experience →
Kimberly Hairston-Hicks
EP 61
Kimberly Hairston-Hicks
CMO
Gold Bond
“Listen, learn, lead”
Brand →
Darren D’Altorio
EP 60
Darren D’Altorio
SVP of Paid Media
Wpromote
“Technology changes fast, humans don't”
Media & Advertising →
Tony Marlow
EP 59
Tony Marlow
Chief Marketing Officer
LG Ad Solutions
“A to B does not equal B to C”
Media & Advertising →
Lindsay Boyajian Hagan
EP 58
Lindsay Boyajian Hagan
Vice President Marketing and Co-Head Revenue
Conductor
“AI engines are suffocating for content”
Media & Advertising →
Johanna Wahlroos
EP 57
Johanna Wahlroos
VP of Marketing, Global Strategy and Planning
DoubleVerify
“The Finnish modesty crash course”
Brand →
Aarti Bhaskaran
EP 56
Aarti Bhaskaran
Global Head of Research and Insights
Snap
“On the role of insights”
Data & Identity →
Shannon Shae Montoya
EP 55
Shannon Shae Montoya
Vice President, Head of Global B2B Marketing, Sponsorships & Events
Yahoo!
“A team of live storytellers”
Brand →
Oli Bealby
EP 54
Oli Bealby
Co-Founder
Stereo Creative
“Big ideas and great design shouldn't be separated”
Brand →
Mindie Kaplan
EP 53
Mindie Kaplan
VP Innovation
MediaMint
“You can create a one-person movement”
Leadership →
Ashley Bassman
EP 52
Ashley Bassman
Program Director, Product Marketing, Data & AI
IBM WatsonX
“The biggest mistake is over-promising on AI”
AI & Automation →
John Piccone
EP 51
John Piccone
Regional VP Americas
Adform
“Where there's mystery, there's margin”
Media & Advertising →
Kerel Cooper
EP 50
Kerel Cooper
CMO
GumGum
“Digital advertising is creepy”
Media & Advertising →
Martin Kihn
EP 49
Martin Kihn
SVP, Strategy
Salesforce Marketing Cloud
“The hype cycle is real”
AI & Automation →
Ruslan Tovbulatov
EP 48
Ruslan Tovbulatov
CMO
Gloat
“Brand is the ultimate moat”
AI & Automation →
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“Attention is in deficit. Listening is the skill.”

Jen Brown · Director, Engaging Interactions · Ep 84

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Recorded Live at Advertising Week Europe · May 2025
Season Three
15
Episodes 31-46
Gordon Glenister
EP 46
Gordon Glenister
Author, Speaker, Podcast Host, Founder
Membership World
“Don't chase the influence, chase the passion”
Creator Economy →
Paul Wright
EP 45
Paul Wright
Head of EMEA
Uber Advertising
“Simple data beats volume”
Media & Advertising →
Ben Putley
EP 44
Ben Putley
CEO and Co-Founder
Alkimi
“Fees of 1.5% versus an industry average of 20%”
Media & Advertising →
Clare Turner
EP 42
Clare Turner
Chief Commercial Officer
Pearl & Dean
“24 seconds of attention in a 1.3-second world”
Media & Advertising →
Owen Griffiths
EP 41
Owen Griffiths
Commercial Revenue Director
The Sun
“140 sub-channels, nine platforms, one data layer”
Media & Advertising →
Justin Reid
EP 40
Justin Reid
Senior Director of Global Partnerships Solutions
Tripadvisor
“Pet food meets travel planning”
Partnerships & Ecosystems →
Joseph Worswick
EP 39
Joseph Worswick
VP EMEA and Global Head of Sustainability
OpenX
“OpenX did it because it was the right thing”
Media & Advertising →
Lina Tonk
EP 38
Lina Tonk
Chief Marketing Officer
Recurly
“Marketing should own the full pipeline”
Product & PLG →
Cat Botibol
EP 37
Cat Botibol
Business Development Director
Secret Cinema
“80% of people want to be awestruck”
Brand →
Cat Hartland
EP 36
Cat Hartland
UK Growth Lead
SBS
“Giving indie agencies a fair advantage”
Media & Advertising →
Ben Woollams
EP 35
Ben Woollams
CEO and Founder
TrueRights
“Six out of ten digital campaigns breach talent usage rights”
Creator Economy →
Virginie Chesnais
EP 34
Virginie Chesnais
Chief Marketing Officer
Happydemics
“Stop measuring what's easy, start measuring what matters”
Measurement & ROI →
Marc Webbon
EP 33
Marc Webbon
Co-Founder and CEO
Wonderhatch
“The best content feels like the brand made it”
Brand →
Helen Keelan
EP 32
Helen Keelan
Senior Sales Director
LG Ad Solutions
“200 million TVs, one home screen”
Media & Advertising →
James Grant
EP 31
James Grant
SVP and Head of Advanced TV
Equativ
“Reading an audience profile in 300 milliseconds”
Media & Advertising →
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“How would the world be worse off if your company didn't exist?”

Minter Dial · Author, Speaker & Thought Leader, MYDIAL · Ep 87

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Recorded Live at Advertising Week New York · October 2024
Season Two
12
Episodes 20-43
Elizabeth Kiehner
EP 43
Elizabeth Kiehner
Chief Growth Officer
Nortal
“The company that digitised a nation”
Demand & Growth →
Aisling Conlon
EP 30
Aisling Conlon
International Trade Director
UK Advertising
“The champagne bottle of UK Advertising”
Partnerships & Ecosystems →
Dana Kalfas Bodine
EP 29
Dana Kalfas Bodine
VP of Marketing
Trustpilot
“Trust has ROI”
Customer Experience →
Damon Reeve
EP 28
Damon Reeve
CEO
Ozone
“Purpose-built beats generic”
Media & Advertising →
Simon Green
EP 27
Simon Green
Founder and CEO
Edit Cloud
“Technology is only part of the solution”
Media & Advertising →
Lotte Jones
EP 26
Lotte Jones
Chief Commercial Officer
The News Movement
“Don't assume any prior knowledge”
Media & Advertising →
Henry Skelsey
EP 25
Henry Skelsey
VP of Product Marketing
Songtradr
“The most heard sound in human history”
Brand →
Timo Weis
EP 24
Timo Weis
Global Head of Growth
Infosys
“Different pots on the stove”
Demand & Growth →
Andrew Grosso
EP 23
Andrew Grosso
Co-Founder and CPO
Pickaxe
“What, so what, now what”
Data & Identity →
Lori Goode
EP 22
Lori Goode
CMO
Index Exchange
“Measure the meeting rooms”
Media & Advertising →
Linn Frost
EP 21
Linn Frost
Co-CEO
Social Element
“Be social, not on social”
Creator Economy →
Michael McNerney
EP 20
Michael McNerney
Publisher
Martech Record
“The last relationship-based channel”
Partnerships & Ecosystems →

“Trust is fundamental. Every transaction is built on it.”

Julie Selman · SVP Head of EMEA, Magnite · Ep 97

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Recorded Live at Advertising Week Europe · May 2024
Season One
18
Episodes 1-19
Simon Morris
EP 19
Simon Morris
VP of International Marketing
Adobe
“The golden age of creativity”
AI & Automation →
Kirsty Fraser
EP 18
Kirsty Fraser
Senior Director of International and Lifecycle Marketing
Movable Ink
“Humans buy from humans”
Customer Experience →
David Keene
EP 17
David Keene
European CMO
Wipro
“Beyond personas to buying groups”
Data & Identity →
Jonathan Beeston
EP 16
Jonathan Beeston
Product Marketing Director
Salesforce
“Segments in seconds”
Product & PLG →
Maria Shcheglakova
EP 15
Maria Shcheglakova
Marketing Director EMEA
PubMatic
“Storytelling is the secret sauce”
Media & Advertising →
John Watton
EP 14
John Watton
Fractional CMO and Advisor
Independent
“The golden age is now”
AI & Automation →
Vitaly Pecherskiy
EP 13
Vitaly Pecherskiy
CEO and Co-Founder
StackAdapt
“Never go dark”
Media & Advertising →
Jennifer Berry
EP 12
Jennifer Berry
CEO
Digitas UK
“All roads lead to humans”
Leadership →
Azlan Raj
EP 11
Azlan Raj
CMO
Dentsu EMEA
“Feel before you see.”
Leadership →
Mark Debenham
EP 10
Mark Debenham
VP of Growth Marketing and Marketing Operations
Adverity
“The marketing pretzel”
Data & Identity →
Christopher Hogg
EP 9
Christopher Hogg
Chief Revenue Officer
Lotame
“Ungate everything”
Data & Identity →
Giulia Zecchini
EP 7
Giulia Zecchini
Commercial Partnerships Strategy Director
ESL FACEIT Group
“Authenticity or nothing”
Partnerships & Ecosystems →
Shafqat Islam
EP 6
Shafqat Islam
CMO
Optimizely
“If we stopped marketing, nothing would change”
Product & PLG →
Mary Cirincione
EP 5
Mary Cirincione
Vice President
Propeller Group
“Reporter at heart, PR by trade”
Brand →
David Shing
EP 4
David Shing
Digital Prophet
Independent
“Performance, story, feel”
Brand →
Marilyn Mead
EP 3
Marilyn Mead
CMO
Winmo
“Ruthlessly simplify the complex”
Demand & Growth →
John Karl
EP 2
John Karl
Head of Client Development and Growth
Catalyst
“SEO is not dead. It never was.”
Demand & Growth →
Portrait of James Slezak, co-founder and CEO of Swayable
EP 1
James Slezak
CEO
Swayable
“Measuring what matters”
Measurement & ROI →
Apply to be a guest
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Apply to be a guest →

“Humans buy from humans.”

Kirsty Fraser · Senior Director of International and Lifecycle Marketing, Movable Ink · Ep 18

Explore this episode →
Off-Schedule Recordings
Specials
5
Episodes 8-75
Andrew Bialecki
EP 75
Andrew Bialecki
Co-CEO and Co-Founder
Klaviyo
“On bootstrapping to a billion”
Leadership →
Leon Harlow
EP 73
Leon Harlow
Group Commercial Director
YMU
“Community over reach”
Creator Economy →
Mitali Israni
EP 72
Mitali Israni
Senior Director of Marketing
Pantheon
“Marketing as a revenue engine”
Demand & Growth →
Salomé Imedashvili
EP 47
Salomé Imedashvili
Director of GSI and Strategic Partnerships
Salesforce
“Partner leads convert at 8 to 10 times the rate”
Partnerships & Ecosystems →
Steve Reny and Jennifer Griffin Smith
EP 8
Steve Reny and Jennifer Griffin Smith
CEO / Chief Market Officer
Acquia
“Chief Market Officer, not Marketing Officer”
Product & PLG →
New episodes weekly
Know before everyone else.
The moment a new conversation drops, you'll be the first to know.
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“Every brand is a media business.”

Bryan Barletta · Founder & Partner, Sounds Profitable · Ep 81

Frequently asked questions

How many episodes of The Business of Marketing podcast are there?

The Business of Marketing has published 98 episodes across 5 seasons, with new episodes weekly. Episodes are recorded in studio, at industry events including Cannes Lions, on location, and remotely.

How do I listen to The Business of Marketing podcast?

The Business of Marketing is available on Apple Podcasts, Spotify, and Podbean. Every episode can also be browsed and streamed at businessof.co/episodes.

Who are the guests on The Business of Marketing podcast?

Guests include senior marketing and commercial leaders from companies including LinkedIn, Adobe, Google, Salesforce, Klaviyo, IBM, Snap, Magnite, Yahoo, LG Ad Solutions, Dentsu, and the San Francisco 49ers. The full slate includes CMOs, founders, presidents, CROs, and VP-level operators.

What topics does The Business of Marketing cover?

Episodes group around four themes: AI and technology, brand and media, growth and revenue, and leadership and organisation. Specific topics include marketing measurement, demand generation, the creator economy, customer experience, partnerships, data and identity, and the operating model behind senior marketing leadership.