The Business of Marketing is a senior-leadership platform: the in-depth podcast, the 2.5 million-member LinkedIn community, and the editorial intelligence read by CMOs and operators worldwide. Partners reach all three.
The audience starts here. 2.5 million senior marketers, operators, and decision-makers in the largest marketing community on LinkedIn, owned and curated by The Business of Marketing.
Beyond the LinkedIn community, the audience extends across the podcast, the intelligence articles, and the briefings. Senior executives accountable for brand, growth, and commercial outcomes.
Leaders shaping brand positioning, demand generation, and long-term marketing strategy across enterprise and growth-stage organisations.
Executives accountable for revenue performance, partnerships, and commercial growth. They drive decisions that connect marketing to business outcomes.
Senior figures across creative, media, and independent agencies. The operators shaping how agency models evolve and compete.
Senior executives building the systems, platforms, and commercial infrastructure that sits behind how marketing is planned, bought, and measured.
“80% wanted to be awestruck. 80% wanted to connect to other people. 76% wanted to connect to themselves.”
Cat Botibol, Secret Cinema, Episode 37.
Every episode is produced with the listener in mind. Conversations are moderated for substance, not duration. Partners support that standard.
Partnerships are purposeful. They are built around the themes the show is already exploring and the audience the show already has. Every collaboration is structured to add something, not interrupt something.
That is why the conversations run as long as they do. The 93% average completion rate is the audience confirming it works. Partners benefit from that attention.
Partner contributions are framed honestly and clearly. The editorial voice does not change based on who is involved. That trust matters when a brand appears within it.
Every partnership is handled directly by the Business Of team. We work with a small number of organisations at any one time and are deliberate about the fit.
Guests on the show include leaders from many of the world's most recognised brands, alongside the agencies, publishers, and technology companies shaping marketing.
Partners become part of a platform senior marketers already spend time with, across the conversations, editorial coverage, intelligence briefings, events, and the wider Business Of community.
The Business Of team is deeply networked across senior marketing and commercial leadership globally. We can provide talent for your event, source speakers and panellists, identify the right people for a roundtable, and broker attendance from leaders your audience will recognise and respect.
Each in-depth conversation produces more than an episode. The ideas, themes, and perspectives explored across the conversations become executive briefings, intelligence reports, articles, and editorial coverage designed for the room where decisions are made.
Across 98+ episodes, the editorial team listens for the questions senior leaders raise, the ideas they keep returning to, and the patterns that recur across categories.
Short, senior-ready documents distilling thematic insight from a series of conversations. Written for an inbox where a reader is making a call.
Researched, structured, and built around a specific market question. Sponsorable when relevance and editorial independence align.
Analysis pieces written for board-level readers. Distributed through the show audience, the 2.5 million-member LinkedIn community, and the broader partner network.
Every recorded interview becomes part of the show's library. The conversations continue to be found through search, recommendation, and citation. Senior leaders remain discoverable through what they said, long after the episode aired. The work compounds.
Every collaboration is built around a clear proposition and a defined audience. Whether you are a brand, an event organiser, or looking to bring the right people into the same room, there is a structure that fits.
Senior marketing and commercial leaders do not respond to advertising. They respond to conversations they trust. Partnership puts your brand inside one.
Your C-suite and senior leadership interviewed in depth. Candid, unscripted, and distributed to an audience of their peers.
Bring your clients into the conversation. Their experience, told in their words, to an audience already primed to listen. Proof that performs.
A named season of episodes built around your brand, a theme, or a strategic question you own. Released over a defined period so the audience knows the work is ongoing.
Short, senior-ready documents distilling insight from a thematic series. Sponsored, distributed, and built for an inbox where the reader is making a call.
We can source and interview the prospects you want to reach, broker the introduction through the conversation, and create the conditions for a commercial relationship to begin. The show becomes the door opener.
Your event brings the right people into the same room. Partnership turns the moment into editorial content that outlives the day.
We record at your event. Keynote speakers, executives, sponsors and clients, all interviewed in depth, on location, with full production handled by Business Of.
Packaged and published as a named series tied to your event. "Yahoo at Cannes Lions." "Salesforce at Advertising Week." A season that extends your brand and your sponsors into a new audience.
Your existing event sponsors get an additional distribution channel. Their voices on the show, their stories in front of a senior audience that did not attend the event itself.
The conversations stay live. The season builds over time. What happened at your event becomes something people discover for months afterwards.
At Advertising Week New York and London we have interviewed lead partners and keynote speakers, hosted Business of Marketing Live on stage, and turned the conversations that happened in the room into content that reached well beyond it.
There are rooms only senior leaders enter. Partnership lets you convene that room and own the conversation that comes out of it.
Intimate dinners with senior marketing and commercial leaders. Curated for relevance, moderated for substance, and structured to produce genuine conversation.
Each event is sponsorable. Your brand convenes the room. The association is earned, not bought.
Where appropriate, the conversation continues on the show. Insights from the table, perspectives from the guests, extended as a Business Of episode that distributes the room's thinking far beyond the dinner itself.
We put a defined set of questions to each guest privately after the event. Their individual perspectives are then wrapped into a podcast episode and an insights piece, turning one dinner into a sustained content asset.
Need a keynote speaker, a panellist, or the right person around the table? We can source them from our network of senior leaders. People your audience will know, respect, and want to hear from.
Independent editorial carries weight that branded content cannot. Partnership lets a brand sponsor that editorial, on the audience's terms, without commissioning a word.
We identify and interview senior leaders on a defined theme. The questions are ours. The perspectives are theirs. The output is editorial, not commissioned content.
Insights distilled from multiple conversations into a structured, senior-ready report. A document built around independent thinking, written for the reader, not the sponsor.
A brand whose products or services are relevant to the report's theme sponsors the output. Relevance, not budget, is what makes the sponsorship worth reading.
Published and distributed through the Business Of audience and extended through the sponsor's own channels. Reach without compromising the integrity of what is inside it.
Tell us what you are working on and we will come back to you directly.
A partnership with The Business of Marketing combines editorial content, podcast interviews, live event activity, and audience reach to help brands engage senior marketing and business leaders in a credible, high-trust environment.
Partnerships typically fall into three areas:
These can include podcast interviews, executive conversations, filmed content, thought leadership, live event programming, and research-led editorial.
The audience includes CMOs, founders, senior marketers, agency leaders, growth executives, revenue leaders, media professionals, and technology decision-makers across global brands, agencies, publishers, platforms, and SaaS businesses.
Content is also distributed through The Business of Marketing LinkedIn community, one of the largest marketing communities in the world, with more than 2.5 million members.
Partnerships can include executive interviews, podcast sponsorship, customer stories, branded editorial, research-led content, live recordings, event amplification, and strategic audience distribution.
Some partners also build themed content series around specific industry topics or market shifts.
Event partnerships involve live podcast recordings, filmed interviews, on-site editorial coverage, audience engagement, and content captured during industry events.
The Business of Marketing has recorded conversations at events including Cannes Lions and Advertising Week.
A sponsored intelligence report is a concise executive briefing built around interviews, research, industry insight, or a specific market theme.
These reports are designed for senior audiences and written in the editorial style of The Business of Marketing, designed to earn space in a senior reader's attention.
Partnership pricing depends on the scope of work, production requirements, distribution, event involvement, and overall campaign objectives.
Partnerships are shaped through conversation, not fixed packages.
You can start by completing the partnership enquiry form on this page.
The team will review the enquiry and come back to discuss fit, timing, format, and potential collaboration opportunities.
Yes. The Business of Marketing maintains editorial independence across the podcast, interviews, and written content.
Partnerships are collaborative, but the tone, structure, and editorial standards of the platform remain consistent.
Yes. Many partnerships include in-depth interviews with founders, CMOs, CEOs, product leaders, and senior operators.
The focus is on real experience, market insight, and useful conversation. The format is editorial, not promotional.
Timelines vary depending on the project, but most partnerships move from planning to publication within a few weeks.
Event-led partnerships tied to conferences or industry gatherings are usually scheduled further in advance.
Yes. Many partnerships are developed in collaboration with agencies representing brands, technology companies, or clients.
The Business of Marketing works directly with both agencies and in-house teams throughout planning, production, and delivery.
Performance reporting can include audience reach, engagement, watch time, completion rates, social amplification, traffic, lead activity, and qualitative audience response.
Reporting is tailored to the format and goals of each partnership.
In some cases, yes.
Category exclusivity can be discussed for larger partnerships, sponsored series, research projects, or event activations where strategic alignment is important.