“Storytelling is the whole job. That's it.”
Dawn Miley · Senior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe · Ep 88
“The worst thing you can do is be ignorable.”
Toby Southgate · Global Group CEO, We Are Social · Ep 96
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The Business of Marketing features CMOs, founders, presidents, CROs, VPs, and senior marketing leaders from companies including LinkedIn, Adobe, Google, IBM, Klaviyo, Snap, Yahoo, Dentsu, Magnite, LG Ad Solutions, Tripadvisor, and the San Francisco 49ers.
Guests include brand marketers, agency leaders, media executives, researchers, creators, founders, growth leaders, and operators shaping marketing, advertising, media, ecommerce, and AI.
Episodes cover AI, advertising, brand strategy, growth, customer experience, ecommerce, creator marketing, measurement, media, partnerships, leadership, and the future of marketing.
We invite guests based on their experience, perspective, operating credibility, and relevance to the strategic shifts shaping marketing and media.
Yes. Senior marketing and commercial leaders can apply to appear on the show through the interview request page at businessof.co/request-interview.
The show covers both B2B and B2C marketing, including enterprise technology, retail, media, entertainment, ecommerce, travel, and consumer brands.
The show focuses on in-depth, unscripted conversations with senior operators. Episodes are designed to explore how marketing works inside major brands, agencies, publishers, platforms, and high-growth businesses.
Both. Conversations cover strategy, leadership, technology, operations, measurement, creative thinking, and the practical realities of building and growing marketing organisations.
Guests have appeared from companies including LinkedIn, Adobe, IBM, Klaviyo, Snap, Yahoo, Magnite, LG Ad Solutions, Dentsu, Secret Cinema, Tripadvisor, and the San Francisco 49ers.
The show is designed for senior marketers, founders, agency leaders, media executives, strategists, growth teams, and commercial operators interested in how marketing organisations are evolving.