Nishma Patel Robb

Patel Robb spent 10 years at Google leading brand reputation marketing, where by her account she helped launch YouTube as a commercial entity in the UK and weathered the UK brand safety crisis, learning that trust is built on credibility, cultural reference and genuinely understanding how people use products. She created a program she calls the Digital Skills Garage, taking training around the country, and says seeing people's lives transformed is what inspired her current work. Her final role at Google was launching Gemini V1, then called Bard, a launch she cheerfully describes as embarrassing.

Turning 50 and frustrated by invisibility, Patel Robb left to build what she could not see elsewhere, founding Unmissable. Alongside it she co-founded Glissphere and Hera, which she describes as the UK's first female-led and focused video podcast network, built because podcasting is, in her account, 80 percent male-led while being the most influential media. A former WACL president, she now champions a breadth of voices, executive visibility done with creativity and honesty, and AI as an amplifier of human storytelling rather than its replacement.