This policy tells you which cookies we set on businessof.co, what each one does, how long it stays on your device, and how to switch it off. It sits alongside our privacy policy. If the two conflict, the privacy policy takes precedence.
Two categories. Short list. Easy to switch off.
Cookies are small text files that a website stores on your browser. They let a site remember things across pages and visits. Some are needed for the site to work at all. Others help the site owner understand how the site is being used.
We split cookies into two groups: strictly necessary and analytics. We describe both below and list every cookie we set in the table in Section 04.
Strictly necessary cookies are required for the site to function. They do not track you across other sites and they do not profile you. Under UK PECR these cookies do not require consent.
Used to record your cookie preferences and to keep the site operating securely. Always on.
Analytics cookies help us understand how the site is used: which episodes are being read, which guest pages are popular, and where visitors are arriving from. The data is aggregated. We do not use it to profile individuals or to advertise to you.
We use Google Analytics 4. Analytics cookies are only set after you give consent through our cookie banner. If you decline or withdraw consent, they are not set.
Used to measure and improve how the site performs. Consent required. Off by default.
The list below covers every cookie set directly by businessof.co or by a service acting on our behalf. Expiries are approximate and controlled by the cookie issuer.
| Name | Provider | Purpose | Category | Expiry |
|---|---|---|---|---|
| bo_consent | businessof.co | Stores your cookie preferences so the banner is not shown on every visit. | Strictly necessary | 12 months |
| _ga | Google Analytics | Distinguishes unique visitors. | Analytics | 2 years |
| _ga_* | Google Analytics | Maintains session state for GA4 property. | Analytics | 2 years |
We do not operate any advertising cookies, social tracking pixels, or third party marketing tags on businessof.co.
Some pages embed content hosted elsewhere. When you interact with that content, the third party may set its own cookies, governed by its own policies. We name the most common below.
We do not control these cookies. If you want to manage them, visit the relevant provider's site.
You have two ways to control cookies on businessof.co.
On this site. When you first arrive, a banner asks whether you accept analytics cookies. You can change your answer at any time by clicking the preferences link in the footer or the button at the end of this section.
In your browser. Every modern browser lets you block or delete cookies. The following pages tell you how:
If you block all cookies including strictly necessary ones, parts of the site may not work as expected.
Some browsers let you send a "Do Not Track" signal to sites you visit. There is no industry consensus on how to respond to this signal, so we do not act on it directly. If you want to prevent analytics cookies, decline them in our cookie banner or block them in your browser.
We may update this policy when the cookies we set change, or when the law requires. When we do, we update the "Last Updated" date at the top of the page. For material changes, such as introducing a new category of cookie, we will ask for your consent again.
If anything on this page is unclear, or if you want to know exactly what is set on your browser when you visit businessof.co, contact us. We will explain it in plain English.
Intelligence, briefings, and new episodes. No noise.