Briefings

Research, briefings, guides and reports on how business is changing, drawing on the conversations on the Business of Marketing podcast.

Cover of The Last Store Standing
The Last ___ Standing · A guide to business evolution · No. 01 ·

The Last Store Standing

How AI will reshape retail, destroy old advantages and create new winners.

For 150 years, retail assumed the customer would navigate the store. AI changes the direction of travel: the customer specifies an outcome, and the machine interrogates the market. Here is how the unbundling of commerce will destroy old advantages and create new winners.

Analysis by John Horsley, Co-founder, Business Of. Editorial and research with Linus Gregoriadis, Director and Co-founder, London Research.

36 pages · Six parts · Four interviews

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In the briefing, in their words

No. 01 draws on interviews recorded for the Business of Marketing podcast.

  1. Dimi AlbersCEO, DEPT® Listen to the episode →
  2. Lindsay Boyajian HaganVice President of Marketing and Co-Head of Revenue, Conductor Listen to the episode →
  3. Martin KihnSenior Vice President of Strategy, Salesforce Marketing Cloud Listen to the episode →
  4. Matt ConlinFounder and Chief Customer Officer, Fluent Listen to the episode →
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