John Horsley and Justin Cooke, co-hosts of The Business of Marketing

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The Business of Marketing features in-depth conversations with senior marketing, media, technology, and commercial leaders shaping business growth.

Put yourself forward or recommend a guest for us to consider.

Who We Feature

  • CMOs, founders, presidents, managing directors, CROs, strategy leaders, and senior operators
  • People with first-hand experience building brands, scaling businesses, leading transformation, or navigating industry change
  • Leaders with clear points of view grounded in real decisions, real trade-offs, and real outcomes
  • Guests who can speak openly, practically, and intelligently beyond rehearsed talking points

The strongest conversations are specific. What changed? What failed? What worked? What did the market misunderstand? What did the numbers reveal?

The Format

Episodes are typically recorded as 30-45 minute conversations.

Recordings can take place:

  • In studio
  • At industry events
  • On location
  • Remotely

The show is designed to create discussions that senior marketers and operators genuinely find useful.

What Happens Next

Once submitted, every application or recommendation is reviewed by the editorial team.

If there is a strong fit, we will arrange a short introductory conversation to explore:

  • Potential discussion themes
  • Relevance for the audience
  • Timing and format

Every recommendation is reviewed carefully. Some are scheduled immediately; many are held until the topic and timing fit.

Put Yourself Forward or Recommend a Guest

Complete the form below and a member of the editorial team will be in touch if there is a fit for an upcoming episode.

By submitting you agree to our Privacy Policy. Your details are reviewed by the editorial team and never sold or shared.

Thank you

Your application is with the editorial team. We review every application personally. If your story is a fit for the show, we will be in touch.

Frequently asked questions

Who can apply to be interviewed on The Business of Marketing?

The Business of Marketing typically features senior marketing, media, technology, and commercial leaders, including CMOs, founders, presidents, CROs, agency leaders, strategists, and VP-level operators.

Most guests come from major brands, agencies, platforms, publishers, technology companies, and high-growth businesses. What matters most is practical experience, a strong point of view, and real-world lessons other senior leaders can learn from.

Both direct applications and guest recommendations are welcome.

How do I apply to be a guest on The Business of Marketing podcast?

You can apply using the form on this page or recommend another guest for consideration.

We review every submission personally. If there is a strong fit, we will usually arrange a short introductory conversation to explore themes, timing, and audience relevance before recording is scheduled.

What topics does The Business of Marketing cover?

The show focuses on marketing, business growth, media, technology, and leadership.

Common topics include:

  • AI and marketing transformation
  • Brand strategy and positioning
  • Growth and demand generation
  • Marketing leadership
  • Measurement, attribution, and ROI
  • Creator marketing and influence
  • Retail media and commerce
  • Media strategy and advertising
  • Customer experience and loyalty
  • The future of search, discovery, and attention

The strongest episodes are grounded in real operating experience, practical decisions, and honest discussion of what worked and what didn't.

How long are Business of Marketing interviews?

Most interviews run between 30 and 45 minutes.

Episodes are in-depth and unscripted, allowing guests to go deeper into strategy, leadership decisions, industry change, and lessons learned.

Where are interviews recorded?

Interviews are recorded in multiple formats depending on the guest and schedule.

Recordings can take place:

  • In studio
  • At industry events and conferences
  • On location
  • Remotely via video call

The Business of Marketing also records at major industry events, including Cannes Lions International Festival of Creativity.

Do guests need to prepare extensively before recording?

No extensive preparation is required.

We handle the structure, research, and interview direction. Before recording, we usually arrange a short pre-conversation to align on themes, topics, and areas of expertise.

The goal is to create natural, intelligent conversations with light structure.

Is The Business of Marketing focused on B2B or B2C marketing?

The show covers both B2B and B2C marketing.

Guests range from enterprise technology leaders and SaaS founders to global consumer brands, media companies, agencies, retailers, platforms, and creators.

The common thread is strategic thinking, commercial impact, and senior marketing leadership.

Can founders and startup leaders apply to be guests?

Yes. Founders, startup executives, and scale-up leaders are welcome to apply, particularly if they have a strong perspective on growth, marketing, product strategy, media, AI, or building distinctive brands.

We look for experience, clarity of thinking, and useful insight, not company size alone.

For sponsorship or commercial-partnership enquiries, see Partners.