People Want To Feel Seen
Christie Sclater, Clinique’s SVP of Global Marketing, breaks down how the brand continues to evolve through global campaigns, digital acceleration, and deep consumer insight. A candid conversation on creativity, modern brand building, and what it takes to grow an iconic beauty brand today.
“When I came to Clinique, it felt like home. The brand has to earn its place in the culture, not just the market.”
Christie Sclater is a global marketing and strategy executive whose career has spanned consulting, technology, and prestige beauty. She is Senior Vice President of Global Marketing at Clinique, part of The Estée Lauder Companies, where she leads brand strategy, product marketing, insights and analytics, and omnichannel education for one of the world’s most recognised skincare brands.
She holds a BS in Business Administration from Georgetown University and an MBA from Northwestern University’s Kellogg School of Management. She is a Distinguished Fellow of The HOW Institute for Society and a member of Chief, a private network for senior women executives. Her career began at Gallup, where she led multi-million dollar consulting projects in behavioural economics for healthcare, consumer packaged goods, and banking clients, work that cemented her belief that people are never as rational as they claim to be.
At Apple, Christie led a senior-level strategy and innovation team within Apple Retail under Angela Ahrendts, working on initiatives that connected design, communication, and employee experience across Apple’s global store network. She then joined The Estée Lauder Companies as VP of Global Brand Strategic Initiatives and Chief of Staff, working across the full portfolio before moving to Clinique in 2024.
“It doesn’t matter what I say about the brand. It is the experience that other people are having.”
“It’s so hard to make things simple. People don’t realise that.”
At Apple and at Clinique, the principle is the same: simplicity in what the customer experiences is only possible once the complexity has been worked through internally. The visible ease is the reward for invisible rigour.
“I believe in great brands, and I believe in brands that build experiences that are bigger than just the products that they sell.”
From Apple’s retail stores to Clinique’s skincare routines, the through-line in her career is a conviction that the product is the entry point, not the destination. What endures is the experience built around it.
“In a world of TikTok and trend, it matters even more to know who you are. Don’t get shaken.”
Whether she is talking about people or brands, the advice is the same. Identity is not a marketing exercise. In a world that moves at the speed of social media, groundedness is a competitive advantage.
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