Stephanie Dittmer Rogers, EVP of Marketing for the San Francisco 49ers, on what it means to steward a franchise built on the History of Innovation North Star, how her three marketing verticals of live entertainment, content, and integrated marketing connect to serve the Faithful, and why the moment when the national anthem ends and the flyover starts still gives her goosebumps every single game.
"We are the third largest fan base in the NFL. In some global markets we are the top. We call them the Faithful."
Why History of Innovation is the North Star for 49ers marketing and what three decades of sports passion teaches about building fan loyalty
Stephanie Dittmer Rogers grew up in a small Iowa town where sport was central to family life, attended sports across every major professional league with her family, and has spent her career working toward and then living out the ambition to work in professional sports. As EVP of Marketing for the San Francisco 49ers, she oversees live and in-game entertainment, content across all channels and formats, and integrated marketing including brand, fan engagement, and international growth.
In this conversation she describes the History of Innovation North Star that guides every marketing decision, the three-vertical structure of the marketing function, what it means to steward a fan base called the Faithful, and why the moment when the national anthem ends and the flyover begins is still emotional and still makes her pinch herself every single game.
"I am the EVP of Marketing for the San Francisco 49ers. My role encompasses three primary areas: live and in-game entertainment, everything you see inside Levi's Stadium on game day; content, all things video, photo, audio, and distribution; and integrated marketing, fan engagement, brand, international, and flag football. Our entire goal is to grow the Faithful and engage them every day."
The scope of the role across three distinct but connected verticals.
"History of Innovation is the way we think about things. The original 49ers came to California in search of gold and helped create San Francisco and Silicon Valley. Our football team has an innovative coaching and playing history. We want to honour that tradition and legacy but also continue to move it forward and keep building upon it."
The thread that connects the franchise's past to its present marketing direction.
"Behind the scenes, the production meeting every single game that our head of live entertainment runs. Hearing the intensity and the pride that team has in building out the perfect game day show gives me immense gratitude. And then that moment when the national anthem ends and the flyover happens. I am getting goosebumps now talking about it. It is emotional every single game. I pinch myself."
The human and emotional reality behind the professional role.
"I have always wanted to be in sports. I grew up in a small town in Iowa. All my cousins. My dad playing basketball. We all played sports all the time. And then I made my career toward it. Getting to work on this brand, on one of the most storied franchises, with an ownership group committed to the community and a fan base as diverse and dedicated as the Faithful, is something I do not take a single day of for granted."
The origin story of a sports marketer.
"It is honestly unbelievable. I pinch myself quite frequently that I get to work on this brand. It is a very humble brand for how storied it is. An ownership group that commits to the community. A fan base that is diverse and dedicated and generational. Working on a brand that has that much meaning to that many people: I do not take a single minute of it for granted."
The personal weight of the professional responsibility.
"History of Innovation. That is the way we think about things. We want to honour that tradition and continue to move it forward."
Host Tell us about your role and what drives you.
Dittmer Rogers EVP of Marketing for the San Francisco 49ers. Three verticals: live and in-game entertainment, content, and integrated marketing. All in service of the Faithful, our name for our fan base. Third largest in the NFL. Top fan base in some global markets. History of Innovation is our North Star: honour the legacy, keep moving it forward.
Host What gives you goosebumps?
Dittmer Rogers When the national anthem ends and the flyover happens. I am getting goosebumps now talking about it. It is emotional every single game. I pinch myself. I do not take a single minute of it for granted. I grew up in Iowa dreaming about working in sports. This is that dream.
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