Question 1

What is The Business of Marketing Live?

Accepted Answer

The Business of Marketing Live is a content partnership for B2B event organisers. The Business of Marketing records in-depth interviews with the event's speakers and sponsors before, during and after the event. Each interview is turned into a podcast episode, video, articles and social assets, then distributed through The Business of Marketing's audience of senior marketers and the event's own channels.

Question 2

What does The Business of Marketing produce for an event?

Accepted Answer

Most engagements include five output types: podcast episodes (in-depth interviews distributed through Apple Podcasts, Spotify, Podbean and YouTube), video and clips (full-length video versions plus vertical clips for LinkedIn), written features (articles, interview features, executive briefings and Intelligence reports), social assets (quote graphics, transcripts, headshots and branded episode pages for every speaker and sponsor), and LinkedIn reach (every piece published into the largest marketing community on LinkedIn at 2.5 million senior marketers).

Question 3

What audience does The Business of Marketing reach?

Accepted Answer

The Business of Marketing reaches over 1 million podcast streams, a 2.5 million-strong LinkedIn community (the largest marketing community on LinkedIn), and 110,000 newsletter subscribers. Over 50% of the audience is at VP level or above. This audience is shared with each event partner, alongside the event's own channels.

Question 4

How does The Business of Marketing help event organisers?

Accepted Answer

The content partnership helps event organisers in five ways: every piece publishes into the largest marketing community on LinkedIn, reaching 2.5 million senior marketers; it gives speakers shareable assets that turn them into advocates; it gives sponsors continued visibility past the event; it gives the organiser something substantive to send the database that isn't a registration prompt; and it pre-educates buyers so they arrive at the event already informed.

Question 5

When are the interviews recorded?

Accepted Answer

Interviews are recorded across three phases: before the event (to build awareness and warm the database), during the event (on-site recordings with speakers and sponsors), and after the event (extending the tail of the conversation). The episodes release across the months around the event at a steady cadence.

Question 6

Who do you interview at the event?

Accepted Answer

The Business of Marketing interviews the event's speakers and sponsors. Speakers get high-production assets they can share with their own networks. Sponsors get visibility that extends past the booth and the event itself.

Question 7

Who is The Business of Marketing?

Accepted Answer

The Business of Marketing is a podcast and intelligence platform for senior marketing and commercial leadership, hosted by John Horsley and Justin Cooke. The show has published 75 episodes featuring CMOs, CEOs and senior commercial leaders from major B2B brands, agencies and platforms.

Question 8

How is the engagement priced?

Accepted Answer

Each engagement is bespoke and scoped to the event. The work, term and cadence are agreed upfront. Where The Business of Marketing sources a sponsor to fund the engagement, it can be partially or fully covered by sponsor revenue. Where the event organiser sources the sponsor, the engagement is priced straightforwardly.

The Business Of Marketing Live.

Fuel For Your Event.

Podcast Episodes

Video And Clips

Written Features

Social Assets

LinkedIn Reach

Your Event Extended.

Reach 2.5M On LinkedIn.

Speakers Spread The Word.

Sponsors Stay Visible.

Something New To Say.

Buyers Arrive Informed.

Your Event Amplified.

Tell Us About Your Event.