You plan it for months. You market it. You fill it. You deliver it. Then the lights come down. We extend the event across before, during and after, so the audience you assembled and the work you put in keep earning long after the doors close.
Building and maintaining a delegate database, a newsletter list, a LinkedIn following. An audience built at considerable cost, to deliver them to our event. Acquisition is a marketing spend. Retention is a marketing spend. The audience engages once at the event, then the budget cycle resets and you start again.
Events generate great content. People attend to learn, to discover solutions, to spend time with peers thinking about the things that matter to their work. That is the product. If you could unlock that content, exploit the key themes, and put it in front of an audience between events, brands will sponsor the conversation. Cost turns to revenue. The community carries your message and shares your content. The community becomes your marketing, and the cost of audience acquisition falls.
You don't know if a speaker can hold a stage until they're on it.
Speaker selection can be hit or miss. Job titles and company names are the available signals, and neither measures the things that matter.
Each send exhausts the list and makes it less responsive.
Save the date. Speaker line-up announced. Last chance to register.
A room hears it. The audience that should doesn't.
The keynote everyone paid to hear plays in front of a few hundred people.
Within a couple of weeks, the conversations die out.
A burst of post-event sharing. Then nothing.
Four moments where content built around your event creates extra touches with the audience you want to reach. Fuel that amplifies the event before, during and after, distributed through the Business Of audience and yours, so the gap between shows becomes the place where reach, retention and revenue happen.
Speaker intelligence, not speaker bios.
Across the year we interview senior marketers across categories. Each conversation tells us who can carry an audience.
Content that gives every send a reason to exist.
Speaker interviews become a stack of shareable assets that travel through three networks at once.
Capture once. Distribute widely.
A working studio at the event records the conversations as they happen, alongside live programming on stage.
A steady release that keeps the event alive.
Recordings released between events at a steady cadence, distributed through both audiences.
Everything we create is sponsorable. Pre-event for awareness, on-site for live presence, between events for retention. Your sponsors, ours, or both. The space between shows becomes commercial inventory.
Each piece of content shared across every network attached to the event: ours, yours, the speakers', their employers'. Podcast listeners, the 110K newsletter, the 2.3 million-strong LinkedIn community on our side, plus everyone the conversation belongs to.
Vertical video clips for LinkedIn, graphics with killer quotes, transcripts, headshots and co-branded episode pages for every speaker. Designed for them to share. Speakers come back when the assets are this good.
Articles, interview features, executive briefings and analyst-style Intelligence reports. Drawn from the conversations we have with senior marketers throughout the year. Each piece sponsorable on its own, each one carrying the event's name into feeds and inboxes.
All the outputs in detail, worked examples for each phase, the commercial structure. Designed to share internally before we talk.
The community is the marketing.
The Reframe
A bespoke engagement built around your event. We start with a consultative scope: what the event needs, where the value sits, what success looks like at the end of the engagement. From that, we shape the work. On-site capture, publishing between events, sponsor placement before during and after, distribution through both audiences. The term and the cadence are agreed up front and built around your calendar.
When we source the sponsor, the engagement is partially or fully funded by them. When you source the sponsor, the engagement is straightforward to price.
Dates, scale, scope, and what success looks like for you. We will come back with a proposal and a rate.