From Stopwatches to AI.
Jay Prasad is CEO of Relo Metrics, the leading sports sponsorship intelligence platform, where he is replacing interns with stopwatches with computer vision AI that tracks brand exposure second by second across live and digital sports content. He joined in 2022 to lead the transition from measurement dashboard to agentic intelligence.
“Interns with stopwatches have been replaced by second-by-second AI. AI replaced the stopwatch and the notepad overnight.”
Jay Prasad is CEO and a board member of Relo Metrics, the leading sports sponsorship intelligence platform. He took the helm in October 2022 to lead the company through a strategic pivot from media measurement to AI-powered sponsorship intelligence, serving rights holders, agencies, and brands across professional sports leagues and media platforms.
Prasad spent his career in ad tech, building and scaling companies across mobile advertising and programmatic media. He served as Chief Strategy Officer at TVSquared, the TV attribution platform acquired by Innovid, and held senior roles at LiveRail, VideoHub, and other programmatic platforms. His background in measurement and attribution gave him the lens to see what was broken about sports sponsorship analytics.
At Relo Metrics, the platform ingests broadcast and digital sports content using computer vision to track logo placements, signage visibility, and brand exposure. The shift from a dashboard world to an agentic world is the company’s current frontier, building systems that can surface the right insight for the right stakeholder automatically.
“Sports is now an asset class, and measurement is what made it investable.”
“The leap from a VHS tape and a stopwatch to second-by-second AI tracking is a credibility story, not just a technology story.”
The leap from VHS tapes and stopwatches to second-by-second AI tracking is not just a technology story. It is a credibility story. Sports sponsorship could not compete for marketing budgets without measurement parity with digital channels. Relo Metrics is the infrastructure that closes that gap.
“More and more professional sports are being invested in by private equity and sophisticated financial players.”
When private equity and sovereign wealth funds treat sports franchises as financial assets with compounding IP value, the conversation around sponsorship changes entirely. Brands are no longer buying media placements in entertainment. They are buying a stake in one of the few genuinely scarce cultural assets left.
“We are going from a dashboard world into an agentic world.”
Dashboards require a human to log in, form a question, and interpret the answer. Agentic systems know who needs what and surface it before they ask. For sponsorship teams managing dozens of brand relationships across dozens of properties, this is the difference between reactive reporting and proactive intelligence.
Stay close to the conversation.
New leaders and insights. No noise.