Problems Excite Me
Marc Webbon co-founded Wonderhatch as a production company six years ago and has spent the last eighteen months completing its transition into a full-service creative agency with strategy, creative, and production under one roof. He came from seventeen years in the premium end of sports photography and media at Getty Images and brings an outsider’s honest curiosity to everything he does not know.
“Making content look good is easy. The best content feels like the brand made it, not an agency.”
Marc Webbon is Co-Founder and CEO of Wonderhatch, a creative agency specialising in strategy, creative, and production for consumer brands. Wonderhatch’s client roster includes Cafe Nero, Spotify, Ford, Knight Frank, the BFI, Tango, and 888. Marc also runs MWeb Media Ltd, a consultancy providing content, commercial, and media solutions to clients in sport and media.
Marc spent nearly eighteen years at Getty Images, joining what was then Allsport as a picture researcher before moving into sales and ultimately becoming Senior Sales Director for Sport across EMEA. That career gave him an unusually deep education in the commercial value of visual content, and a conviction that authenticity in imagery is the only thing that creates genuine emotional connection. He left Getty in 2015 and co-founded SilverHub Media in 2016, then launched Wonderhatch in 2018.
Wonderhatch is the product of deliberate reinvention. What started as a transactional production company has been rebuilt into a creative agency that goes upstream into strategy and challenges clients’ assumptions before a camera is ever switched on. Marc describes the turning point as the moment the agency stopped offering solutions and started asking better questions. He gave the mandate for their brand film, website relaunch, and creative director hire to younger members of the team. He took the entire company to Cannes Lions. He describes the operating principle as growing from the inside out.
“Culture isn’t something I impose on my team. When the team builds the culture themselves, they never want to leave the boat.”
“If the content looks like it came from the client, that is success. We are there to facilitate, not leave fingerprints.”
High production value is not the goal. A piece of content for Spam should look completely different from a piece for a super-prime property residence or a luxury hospitality brand. The test is whether the consumer feels the brand speaking directly to them with no visible creative machinery in between. Getting there requires spending real time with clients before any briefs are written: going for coffee, going to the pub, understanding how they think before understanding what they want. The authentic answer only comes after the trust is built.
“People don’t buy a house for the bricks and mortar.”
Marc uses property as the clearest illustration of a mistake that runs across almost every sector. Clients arrive knowing the product details and want to lead with them. The content that works leads with what the product does to how you feel, not what it is. Buying a home is one of the most emotional decisions a person makes. Buying a car, choosing a university, selecting a gym membership: all of these operate on the same emotional logic. The product specs come in at the point of comparison, not at the point of inspiration. Marc’s job is to persuade clients to trust the sequence.
“I do not believe I know what our culture should be. Build boats together and people never want to be anywhere else.”
Marc gave the responsibility for hiring Wonderhatch’s incoming Creative Director to younger members of the team. He took the entire company to Cannes Lions for their first visit. He runs Wonder Chats: informal, unbranded networking events where the only agenda is introducing clients to other clients they might like. The operating principle across all of it is the same: grow the agency from the inside out, not by imposing a vision from above. People who build the place they work are more invested in it than people who were hired into someone else’s vision.
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