Cookie Policy.
This policy tells you which cookies we set on businessof.co, what each one does, how long it stays on your device, and how to switch it off. It sits alongside our privacy policy. If the two conflict, the privacy policy takes precedence.
What cookies are
Cookies are small text files that a website stores on your browser. They let a site remember things across pages and visits. Some are needed for the site to work at all. Others help the site owner understand how the site is being used, or measure marketing.
We split cookies into three groups: strictly necessary, analytics, and marketing. Strictly necessary is always on. Analytics and marketing only set after you opt in through our cookie banner. We describe each group below and list every cookie we set in the table further down the page.
Strictly necessary
Strictly necessary cookies and first-party storage are required for the site to function. They do not track you across other sites and they do not profile you. Under UK PECR these do not require consent.
Used to record your cookie preferences so the banner is not shown on every visit, and to keep the site operating securely. Always on.
Analytics
Analytics cookies help us understand how the site is used: which episodes are being read, which guest pages are popular, and where visitors are arriving from. The data is aggregated. We do not use it to profile individuals.
We use Google Analytics 4. Analytics cookies are only set after you give consent through our cookie banner. If you decline or withdraw consent, they are not set, and Google Consent Mode is held at denied for analytics storage.
We also use Microsoft Clarity, a session-replay and heatmap tool, set only with your analytics consent. It sets the two first-party cookies listed below, _clck and _clsk, and masks form fields and text you enter by default.
Marketing
Marketing cookies help us measure our marketing and reach the right audience: which campaigns brought visitors to the site, and which content readers acted on. The data is aggregated and used for campaign measurement, not to profile you.
We currently use the LinkedIn Insight Tag. We plan to add the Apollo tracking pixel to this category once it is enabled; this policy will be updated at that point. Marketing cookies are only set after you opt in through our cookie banner.
Cookieless analytics
Where it is available, we use cookieless server-side analytics that do not set any cookies and do not require consent. Cloudflare Web Analytics, when enabled, falls into this category. It loads for every visitor and is not affected by your choice in the cookie banner.
The cookies we set
The list below covers every cookie set directly by businessof.co or by a service acting on our behalf, grouped by the category that gates it. Expiries are approximate and controlled by the cookie issuer.
| Name | Provider | Purpose | Category | Expiry |
|---|---|---|---|---|
| tbo_consent | businessof.co | Stores your cookie preferences so the banner is not shown on every visit. First-party localStorage value, not a cookie in the network sense. | Strictly necessary | Until cleared |
| _ga | Google Analytics | Distinguishes unique visitors. | Analytics | 2 years |
| _ga_* | Google Analytics | Maintains session state for the GA4 property. | Analytics | 2 years |
| _clck | Microsoft Clarity | Persists the Clarity user ID and preferences for the site so session-replay and heatmap data can be associated with a returning visitor. | Analytics | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by the same visitor into a single Clarity session recording. | Analytics | 1 day |
| lidc | Routes the LinkedIn Insight Tag to the right data centre. | Marketing | 1 day | |
| bcookie | Browser identifier for LinkedIn measurement. | Marketing | 1 year | |
| li_gc | Stores LinkedIn's own consent state for non-essential cookies. | Marketing | 6 months | |
| UserMatchHistory | Member ID sync for ad measurement. | Marketing | 30 days | |
| AnalyticsSyncHistory | Records sync timestamps for LinkedIn measurement. | Marketing | 30 days |
Marketing tags load only after you opt in. If you decline or withdraw consent, no marketing cookies are set, and Google Consent Mode is held at denied for ad storage, ad user data, and ad personalisation.
Third party content
Some pages embed content hosted elsewhere. When you interact with that content, the third party may set its own cookies, governed by its own policies. We name the most common below.
- Podcast players such as Apple Podcasts and Spotify, when you listen to episodes on their platforms.
- LinkedIn, when you follow links to our company page or group.
- YouTube or other video embeds, if present on a given page.
We do not control these cookies. If you want to manage them, visit the relevant provider's site.
Managing your preferences
You have two ways to control cookies on businessof.co.
On this site. When you first arrive, a banner asks whether you accept analytics cookies. You can change your answer at any time by clicking the preferences link in the footer or the button at the end of this section.
In your browser. Every modern browser lets you block or delete cookies. The following pages tell you how:
If you block all cookies including strictly necessary ones, parts of the site may not work as expected.
Do Not Track
Some browsers let you send a "Do Not Track" signal to sites you visit. There is no industry consensus on how to respond to this signal, so we do not act on it directly. If you want to prevent analytics cookies, decline them in our cookie banner or block them in your browser.
Changes to this policy
We may update this policy when the cookies we set change, or when the law requires. When we do, we update the "Last Updated" date at the top of the page. For material changes, such as introducing a new category of cookie, we will ask for your consent again.