Guest Profile  · Sports Sponsorship · AI Measurement

From Stopwatches to AI.

Jay Prasad is CEO of Relo Metrics, the leading sports sponsorship intelligence platform, where he is replacing interns with stopwatches with computer vision AI that tracks brand exposure second by second across live and digital sports content. He joined in 2022 to lead the transition from measurement dashboard to agentic intelligence.

Read the interview Listen to the episode
The Business of Marketing Season 4 ·  Episode 65  · 34 min

“Interns with stopwatches have been replaced by second-by-second AI. AI replaced the stopwatch and the notepad overnight.”

About

Jay Prasad is CEO and a board member of Relo Metrics, the leading sports sponsorship intelligence platform. He took the helm in October 2022 to lead the company through a strategic pivot from media measurement to AI-powered sponsorship intelligence, serving rights holders, agencies, and brands across professional sports leagues and media platforms.

Prasad spent his career in ad tech, building and scaling companies across mobile advertising and programmatic media. He served as Chief Strategy Officer at TVSquared, the TV attribution platform acquired by Innovid, and held senior roles at LiveRail, VideoHub, and other programmatic platforms. His background in measurement and attribution gave him the lens to see what was broken about sports sponsorship analytics.

At Relo Metrics, the platform ingests broadcast and digital sports content using computer vision to track logo placements, signage visibility, and brand exposure. The shift from a dashboard world to an agentic world is the company’s current frontier, building systems that can surface the right insight for the right stakeholder automatically.

Career 18 years
2022–Now
Relo Metrics · CEO & Board Director
Leading pivot from sports measurement to AI-powered sponsorship intelligence.
2020–2022
LiveRamp · Chief Strategy Officer, LiveRamp TV
GTM strategy across TV programmers, OTT/CTV platforms, brands and agencies.
2015–2019
VideoAmp · Chief Strategy & Business Officer
Founding leadership team; grew from inception to $400M+ raised and $1.4B valuation.
2013–2015
TubeMogul (acq. Adobe) · VP Global Business Development & Partnerships
Led team through IPO on NASDAQ 2014.
2011–2012
FreeWheel (Comcast) · Director of Strategic Development
Premium video monetisation and distribution.
2008–2011
Yahoo! · Strategic Account Director and Director Video Advertising Sales & Strategy
80% More Brand Visibility Achieved by One Client Simply by Shortening Their Brand Name and Changing the Font
$1.4bn VideoAmp Valuation When Jay Was Chief Strategy Officer
2 Industries Converging: Sports as a Media Asset and an Investment Class

“Sports is now an asset class, and measurement is what made it investable.”

How Jay thinks 03 convictions
01 AI has finally given sports sponsorship the measurement rigour it always deserved

The leap from a VHS tape and a stopwatch to second-by-second AI tracking is a credibility story, not just a technology story.

The leap from VHS tapes and stopwatches to second-by-second AI tracking is not just a technology story. It is a credibility story. Sports sponsorship could not compete for marketing budgets without measurement parity with digital channels. Relo Metrics is the infrastructure that closes that gap.

02 Sports is an asset class and the implications for brand investment are enormous

More and more professional sports are being invested in by private equity and sophisticated financial players.

When private equity and sovereign wealth funds treat sports franchises as financial assets with compounding IP value, the conversation around sponsorship changes entirely. Brands are no longer buying media placements in entertainment. They are buying a stake in one of the few genuinely scarce cultural assets left.

03 The shift from dashboards to agents changes who gets insight and when

We are going from a dashboard world into an agentic world.

Dashboards require a human to log in, form a question, and interpret the answer. Agentic systems know who needs what and surface it before they ask. For sponsorship teams managing dozens of brand relationships across dozens of properties, this is the difference between reactive reporting and proactive intelligence.

Hear Jay on
The Business of Marketing
Season 4 Episode 65 34 min
Apple Podcasts→ Spotify→ Jay on LinkedIn→