Business is being rewritten.
We talk to the people rewriting it.
Conversations, ideas and intelligence from the leaders changing how brands grow, how customers choose and how businesses compete.
- 2.5Mmarketers in our LinkedIn community, founded 2007
- 1M+streams and plays
- 152conversations with senior leaders
- Top 20marketing podcast in the UK and US
Conversations with leaders from
In their words
“This is the slowest that your pace of change will ever be.”
Paul EvansChief Positioning Engineer, V2RSION.COM“Building AI at scale is easy. Getting people to use it is hard.”
Dr. Ali AlkhafajiChief Executive Officer, Apply Digital“Brands are needing to do different kinds of marketing right now, and that means marketing to agents and marketing to these LLM chatbots.”
Jennifer KattulaGM & CMO, Microsoft Advertising
Featured conversation
“Marketing begins with market orientation.”
Mark Ritson, Founder of MiniMBA, on why the fundamentals of marketing still decide who wins, why the discipline is not changing any faster than it always has, and why AI could halve the number of marketers even as the work gets more exciting.
Mark Ritson, Founder, MiniMBA
Conversations become intelligence
The Last Store Standing
What happens when AI agents, rather than consumers, decide what gets bought? 36 pages · Six parts · Four interviews Read the preview →
Intelligence · Issue No. 14 The CFO Conversation
CMOs who still treat the CFO as a budget approver are having the wrong conversation, while CFOs increasingly co-architect the marketing operating model. All intelligence →Commerce media is the third wave of digital advertising. Outcomes beat impressions. And what you do in the face of adversity decides your destiny.
Interviews
Matt ConlinFounder & Chief Customer Officer, Fluent All interviews → 
Voices · Lomit Patel Why Your Attribution Model Might Be Measuring the Wrong Customer
All Voices → Guests
152 senior leaders from brands, agencies and platforms
Browse guests →Most companies try to reach senior decision makers. We give them a reason to engage.
Original research, editorial programmes, executive conversations and live events with the brands and platforms shaping the market.
- Original research
- Editorial programmes
- Executive conversations
- Live events
Three questions run through every conversation.
How brands grow
45 conversations
How customers choose
35 conversations
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Where senior leaders meet as peers.
Business Of is building a private network for senior business leaders to share experience, solve problems and build relationships with people they might not otherwise meet.
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Research, programmes, conversations and events.
Original research, editorial programmes, executive conversations and live events with the brands and platforms shaping the market.
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Original research, editorial programmes, executive conversations and live events with the brands and platforms shaping the market.
Talk to us about partnership →About Business of Marketing
Business of Marketing is a media, intelligence and community platform built around conversations with the people shaping modern business.
Through in-depth interviews, original research and executive perspectives, we explore how brands grow, how customers choose and how businesses compete.
Hosted by John Horsley and Justin Cooke.
Frequently asked questions
What is Business of Marketing?
Business of Marketing is a media, intelligence and community platform built around conversations with the people shaping modern business. Through in-depth interviews, original research and executive perspectives, we explore how brands grow, how customers choose and how businesses compete.
What kind of guests does Business of Marketing feature?
Guests are senior marketing and commercial leaders from category-leading brands, agencies, and technology platforms. The slate spans CMOs, founders, presidents, and VP-level operators from companies like LinkedIn, Adobe, Klaviyo, Salesforce, IBM, Snap, We Are Social, Yahoo, and the San Francisco 49ers.
Who hosts Business of Marketing?
John Horsley and Justin Cooke co-host. John has more than thirty years in B2B marketing, founded the LinkedIn group now called Business of Marketing, which has 2.5 million members, and was publisher of CMO.com for Adobe across EMEA. Justin founded Fortune Cookie in 1997 and sold a majority stake to WPP in 2012. He is a Venture Partner at Northzone.
What topics does Business of Marketing cover?
Conversations cover AI in marketing, brand strategy, media and advertising, demand generation, marketing measurement and ROI, the creator economy, partnerships, customer experience, and the operating model behind senior marketing leadership.
Where can I listen to the Business of Marketing podcast?
Business of Marketing is available on Apple Podcasts, Spotify, YouTube, and Podbean. New episodes publish weekly. You can also stream every episode at businessof.co/episodes.
How often is Business of Marketing published?
New episodes publish weekly. The catalogue currently runs to 152 episodes and continues to grow.
Where is Business of Marketing recorded?
Episodes are recorded in studio, at marketing industry events worldwide, on location, and remotely where that works for the guest.
More about Business of Marketing
Business is being rewritten. We talk to the people rewriting it. Conversations, ideas and intelligence from the leaders changing how brands grow, how customers choose and how businesses compete.
Business of Marketing is an in-depth interview podcast for senior marketing and commercial leaders. Each episode is an unscripted conversation with a CMO, founder, or VP-level operator from a major brand, agency, or technology platform. Hosted by John Horsley and Justin Cooke.
The show has published 152 episodes and features 156 senior leaders, with 14 in-depth intelligence articles. Recent guests include leaders from PubMatic, MINT Square GmbH, Design Bridge and Partners, Yahoo, Advertising Association, Seedtag, 51toCarbonZero, Apply Digital, Fluent, Experian, Mail Metro Media, Chuck Studios, LiveRamp, Adlook, AUDIENCES, MEL, Generation Media, Keenfolks, Seen Studios, GumGum.
Conversations cover AI in marketing, brand strategy, media and advertising, demand generation, marketing measurement and ROI, the creator economy, partnerships, customer experience, and the operating model behind senior marketing leadership.
Episodes are recorded in studio, at marketing industry events worldwide, on location, and remotely where that works for the guest. New episodes publish weekly.
Business of Marketing is available on Apple Podcasts, Spotify, YouTube, and Podbean. The audience is senior marketing and commercial leadership: CMOs, VPs of Marketing, Directors of Marketing, Heads of Growth, and Chief Revenue Officers.