Chris Wheeler

Chris Wheeler is Chief Systems Officer and co-founder of letsrocc, a senior-only commercial diagnosis and intervention practice. He has spent more than three decades across ecommerce, marketing, product, growth, SEO, technology and operations, working agency-side and client-side and carrying responsibility for P&L and execution. He is brought in when marketing activity and dashboards look convincing but revenue, margin or customer behaviour tell a different story. Through the Marketing MRI, he examines the commercial system behind the numbers, isolates the constraint and helps leadership decide what to fix, stop or sequence next. His view is simple: marketing should earn its place in the P&L.