Guests
Senior marketing and commercial leaders interviewed on the Business of Marketing podcast. Guests include brand marketers, agency leaders, media executives, founders and operators, and each profile leads to their episode and the topics it covers.
“I don't care about your technology. If I don't know you, I don't know, I haven't built a trusted relationship with you, and there's, chances are I'm probably not going to do business with you.”
Emma Newman
Chief Revenue Officer, EMEA
In their words
“AI-ready teams. Not AI-led teams.”
“Be curious and be comfortable with change.”
“Creativity is the whole solution to the problem.”
“It's always the customer is the hero in that story. I think it's often not told by the company.”
“Customers will no longer come into the DSP UIs.”
“You only get data on the things you test.”
“You have to care about your customer beyond once they pay you.”
“How would the world be worse off if your company didn’t exist?”
“Brand and demand. Not brand or demand.”
“Can I still sit with my mates?”
“Just enough to hang ourselves with. Just enough for a hand up.”
“The best client you can have is one you already have.”
“The leaders who delegate understanding too early make strategic mistakes they cannot see.”
“Creators do not need to wait for commissioners. They can connect directly with their audience.”
“There is always a discrepancy between what consumers say and what they actually do.”
“We hosted Super Bowl 50, Beyoncé, Taylor Swift. I pinch myself that I get to work on this brand.”
“It is not the home run people share. It is the pause.”
“It doesn’t matter what I say about the brand. It is the experience that other people are having.”
“Business users can now talk directly to data without waiting in the data science queue.”
“AI has transformed what the modern marketer is, who they are, and what they need to be.”
“It all starts with putting yourself in the shoes of the customer.”
“The convergence of AR and AI is where the next creative frontier lives.”
“A memory is a past event that shapes future decisions.”
“You need the technology. But really, the value we put in market is the story behind it.”
“What is the most memorable ad you’ve ever seen? The answer is always about emotional connection.”
“The new paradigm is first-party data in Data Cloud, sent to the walled garden to run the campaign.”
The guest list
Newest first-
Emma Newman
Chief Revenue Officer, EMEA, PubMatic -
Christoph Berg
CEO and Founder, MINT Square GmbH -
John Morris
Group Chief Executive Officer, Design Bridge and Partners -
Matt Sanchez
Chief Operating Officer, Yahoo -
Sharon Lloyd Barnes
Commercial Director, Advertising Association -
Brendan McCarthy
Chief Marketing & Communications Officer, Seedtag - Sustainability, purpose and inclusion
Richard Davis
Co-Founder & CEO, 51toCarbonZero - AI in the marketing organisation
Dr. Ali Alkhafaji
Chief Executive Officer, Apply Digital - Retail and commerce media
Matt Conlin
Founder & Chief Customer Officer, Fluent - Data, identity and privacy
Sarah Robertson
Chief Product Officer, Experian - Publishers and media owners
Pierce Cook-Anderson
Managing Director of Advertising, Mail Metro Media - Brand building
Olaf van Gerwen
Founder & Global Creative Director, Chuck Studios - Data, identity and privacy
Travis Clinger
Chief Connectivity & Ecosystem Officer and GM of International, LiveRamp - Programmatic, ad tech and supply quality
Luca Filardo
Chief Revenue Officer, Adlook - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - Data, identity and privacy
Rob McLaughlin
Founder & CEO, AUDIENCES - Creativity and creative effectiveness
Luis Miguel Messianu
Founder, President and Chief Creative Officer, MEL - Trust and brand safety
Lisa Morgan
Managing Director, Generation Media - The future of agencies
Miguel Machado
CEO, Keenfolks - Experiential and events
Katie Mitchell
Managing Director, Seen Studios - Attention and context
Marcus Startzel
CEO, GumGum - Measurement and effectiveness
Alistair Hill
Co-Founder, On Device - Creativity and creative effectiveness
Emma Armstrong
CEO and Global Transformation Officer, BBDO - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - Creators and influencer marketing
Erin Chin
Global Head of Brand Marketing, Logitech G - The future of agencies
Carmen Rodriguez
Global Chief Growth Officer, GUT - Measurement and effectiveness
Michael Scott
Global Chief Revenue Officer, LoopMe - The future of agencies
Tracey Shirtcliff
Founder & CEO, SCOPE Better - Creativity and creative effectiveness
Tom Murphy
Chief Creative Officer, VML - Programmatic, ad tech and supply quality
Michael Lehman
President, Americas, Equativ - Attention and context
Matt Longley
CEO, Mobsta - Sales and marketing alignment
Fiona McKenzie
President, Europe, Marketbridge - AI search, agents and discovery
Dimi Albers
CEO, DEPT® - Programmatic, ad tech and supply quality
Oliver Whitten
Chief Operating Officer, Adform - B2B brand and storytelling
Victoria Usher
CEO and Founder, GingerMay - AI search, agents and discovery
Jennifer Kattula
GM & CMO, Microsoft Advertising - Publishers and media owners
Christine C. Cook
Chief Commercial Officer, Bloomberg Media - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - Sustainability, purpose and inclusion
Cindy Gallop
Founder & CEO, MakeLoveNotPorn - The future of agencies
Sir Martin Sorrell
Executive Chairman, S4 Capital - Brand building
Mark Ritson
Founder, MiniMBA - Publishers and media owners
Russell Pedrick
Managing Director, Octave - Brand building
Paul Evans
Chief Positioning Engineer, V2RSION.COM - B2B brand and storytelling
Andrea Sexton
CEO, Ledger Bennett - Measurement and effectiveness
Harry Davies
VP of marketing strategy, investment and effectiveness, Sage - Sport, fandom and entertainment
Kahlen Macaulay
Head of Sports and Media Partnerships, International, Snap - B2B demand and pipeline
Renaye Edwards
Global COO and Managing Director, Ammunition - AI search, agents and discovery
Nick Beck
Founder and CEO, Tug - B2B brand and storytelling
John Rudaizky
Global Chief Brand and Marketing Officer, EY - Trust and brand safety
Nishma Patel Robb
Founder and CEO, Unmissable - The future of agencies
Stephan Pretorius
CTO, WPP - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - AI in the marketing organisation
Niall McKinney
Founding Partner, The Creative Engineers - AI search, agents and discovery
Dan Reeves
Co-Founder, Subjct - Measurement and effectiveness
Edwin Wong
Global Head of Measurement, Uber Advertising - The future of agencies
James Denton-Clark
Chief Growth and Client Partner, Stagwell Europe - B2B brand and storytelling
Chris Bagnall
Chief Executive Officer, Transmission - Creators and influencer marketing
Milka Privodanova
VP Marketing Solutions, Large Customers International, LinkedIn - Connected TV and streaming
Julie Selman
SVP Head of EMEA, Magnite - Creativity and creative effectiveness
Toby Southgate
Global Group CEO, We Are Social - Customer experience and personalisation
Soizic Sycamore
Managing Director, Plan.Net Group - B2B brand and storytelling
Paul Cash
Founder and Chief Rooster, Rooster Punk - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - Programmatic, ad tech and supply quality
Alice Beecroft
Senior Director, Global Strategy and Partnerships, Yahoo DSP - B2B demand and pipeline
Victoria Dyke
Co-Founder, Ziggy - Creativity and creative effectiveness
Tom Ollerton
Founder, Automated Creative - Trust and brand safety
Fiona Salmon
Managing Director, Mantis - B2B demand and pipeline
Dragos Marica
Associate Director, Performance Marketing, Directive - Brand and performance
Dawn Miley
Senior Director, EMEA Growth Marketing & UK Regional Marketing, Adobe - Leadership, teams and talent
Minter Dial
Author, Speaker & Thought Leader, MYDIAL - Publishers and media owners
Martin Corke
Chief Marketing Officer, Bauer Media Outdoor - AI in the marketing organisation
Jem Lloyd-Williams
Chief Strategy Officer, WPP Media - B2B demand and pipeline
Jen Brown
Director, Engaging Interactions - Experiential and events
Jaki Ellenby
Chief Commercial Officer, ABBA Voyage - Data, identity and privacy
Chris Elsheikhi
VP Demand Generation, Usercentrics - Publishers and media owners
Bryan Barletta
Founder & Partner, Sounds Profitable - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - B2B demand and pipeline
Ben Smith
Marketing Director, Reachdesk - The future of agencies
Andrew McCormick
Former Chief Growth Officer, Dentsu X - B2B brand and storytelling
Paul Anderson
Global Founding Partner & Executive Creative Director, Gravity Global - The future of agencies
Jason Warnes
Marketing Advisor and Investor, Independent - Customer experience and personalisation
Gareth Cummings
CEO, eDesk - Customer experience and personalisation
Andrew Bialecki
Co-CEO and Co-Founder, Klaviyo - Measurement and effectiveness
Maor Sadra
CEO and Co-Founder, INCRMNTAL - Creators and influencer marketing
Leon Harlow
Group Commercial Director, YMU - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - B2B demand and pipeline
Mitali Israni
Senior Director, International Marketing EMEA and APAC, Pantheon - Partnerships and sponsorship
Yondjé Choi Cornez
Head of Partner Marketing, Google Pixel Gemini B2B, Google - Sport, fandom and entertainment
Stephanie Dittmer Rogers
CMO, San Francisco 49ers - Data, identity and privacy
Charles Simon
VP of Private Advertising Standards, RTB House - Creativity and creative effectiveness
Kevin Hein
Chief Growth Officer, GIPHY - Brand building
Christie Sclater
SVP of Global Marketing, Clinique - The future of agencies
Adam Clyne
Founder and CEO, Coolr - The future of agencies
Mark Lainas
President, Coolr - Measurement and effectiveness
Jay Prasad
CEO, Relo Metrics - Data, identity and privacy
Dennis Buchheim
Global Industry Lead, Adtech/Martech, Media and Entertainment, Snowflake - Customer experience and personalisation
Greg Licciardi
VP Sponsorships and Partner Programs, ANA - Customer experience and personalisation
Dennis Claus
VP Strategy EMEA, Apply Digital - Brand building
Kimberly Hairston-Hicks
Chief Marketing Officer, Gold Bond - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - Brand and performance
Darren D’Altorio
SVP Paid Media, Wpromote - Connected TV and streaming
Tony Marlow
Chief Marketing Officer, Genius Sports - AI search, agents and discovery
Lindsay Boyajian Hagan
VP Marketing and Co-Head Revenue, Conductor - Customer experience and personalisation
Johanna Wahlroos
VP Marketing, Global Strategy and Planning, DoubleVerify - Measurement and effectiveness
Aarti Bhaskaran
Global Head, Research and Insights, Snap - Experiential and events
Shannon Shae Montoya
VP, Head of Global B2B Marketing, Sponsorships and Events, Yahoo - The future of agencies
Oli Bealby
Managing Director and Co-Founder, Stereo Creative - Sustainability, purpose and inclusion
Mindie Kaplan
VP Innovation, MediaMint - B2B brand and storytelling
Ashley Bassman
Product Marketing and Growth Leader, IBM - Programmatic, ad tech and supply quality
John Piccone
Regional President, Americas, Adform - Attention and context
Kerel Cooper
Chief Marketing Officer, MarketCast - AI in the marketing organisation
Martin Kihn
SVP Strategy, Salesforce Marketing Cloud and Data Cloud, Salesforce - Brand building
Ruslan Tovbulatov
Head of AI Center of Action for MarCom, ServiceNow - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - Partnerships and sponsorship
Salomé Imedashvili
Marketing Director, UKI, Salesforce - Creators and influencer marketing
Gordon Glenister
Founder, Employfluence, Employfluence - Retail and commerce media
Paul Wright
Board Advisor and Strategic Consultant, Freelance - Programmatic, ad tech and supply quality
Ben Putley
CEO and Co-Founder, Alkimi Exchange - Experiential and events
Elizabeth Kiehner
Chief Strategy Officer, Nortal - Publishers and media owners
Clare Turner
Chief Commercial Officer, Pearl & Dean - Publishers and media owners
Owen Griffiths
Commercial Revenue Director, The Sun, News UK - Partnerships and sponsorship
Justin Reid
Senior Media Director, International Markets (EMEA and APAC), Tripadvisor - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - Programmatic, ad tech and supply quality
Joseph Worswick
VP EMEA and Global Head of Sustainability, OpenX - Sales and marketing alignment
Lina Tonk
Chief Marketing Officer, Smartling - Experiential and events
Cat Botibol
Managing Director, Studio Secret Cinema, Secret Cinema - The future of agencies
Cat Hartland
Growth Lead, BIMA - Creators and influencer marketing
Ben Woollams
Founder and CEO, TrueRights - Measurement and effectiveness
Virginie Chesnais
Chief Marketing Officer, Happydemics - The future of agencies
Marc Webbon
Co-Founder and CEO, Wonderhatch - Connected TV and streaming
Helen Keelan
Head of Sales, General Market Europe, LG Ad Solutions - Connected TV and streaming
James Grant
SVP and Head of Advanced TV, Equativ - International growth
Aisling Conlon
International Director for UK Advertising, Advertising Association - Trust and brand safety
Dana Kalfas Bodine
Chief Marketing Officer, Rensselaer Polytechnic Institute - Publishers and media owners
Damon Reeve
Chief Executive Officer, Ozone - Creativity and creative effectiveness
Simon Green
VP Global Industry Marketing, CREE8 - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - Publishers and media owners
Lotte Jones
Chief Commercial Officer, Caliber - Brand building
Henry Skelsey
VP Marketing, Songtradr - B2B demand and pipeline
Timo Weis
Global Head of Growth, Infosys - Measurement and effectiveness
Andrew Grosso
Co-Founder and Chief Product Officer, Pickaxe - Programmatic, ad tech and supply quality
Lori Goode
Chief Marketing Officer, Index Exchange - Brand building
Linn Frost
Co-CEO, Social Element - Retail and commerce media
Michael McNerney
Publisher, Martech Record - Creativity and creative effectiveness
Simon Morris
Vice President International Marketing, Adobe - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - Customer experience and personalisation
Kirsty Fraser
Senior Director, International and Lifecycle Marketing, Movable Ink - B2B demand and pipeline
David Keene
Co-Founder and Chief Revenue Officer, Agentive - AI in the marketing organisation
Jonathan Beeston
Senior Director, Product Marketing EMEA, Salesforce - B2B brand and storytelling
Maria Shcheglakova
Director, Global Marketing CTV and Data Advertising, TiVo - B2B demand and pipeline
John Watton
Fractional CMO and Advisor, Independent - B2B demand and pipeline
Vitaly Pecherskiy
CEO and Co-Founder, StackAdapt - The future of agencies
Jennifer Berry
VP, Head of Our LEGO Agency, Commerce + Digital, the LEGO Group - Experiential and events
Azlan Raj
Chief Marketing Officer, EMEA, dentsu - B2B demand and pipeline
Mark Debenham
VP of Growth Marketing and Marketing Operations, Adverity - B2B demand and pipeline
Christopher Hogg
Chief Revenue Officer, Lotame - B2B demand and pipeline
Steve Reny and Jennifer Griffin Smith
CEO and Chief Market Officer, Acquia - Sport, fandom and entertainment
Giulia Zecchini
Partnership Development Lead, Arsenal F.C. - B2B demand and pipeline
Shafqat Islam
President, Optimizely - From Business of Marketing
We love great conversations with brilliant minds.
If you're shaping the future of marketing, we'd love to have you on the show.
Join us on the show →From Business of MarketingHave your say.Add your voice to the conversation.
Voices is where senior practitioners share what they're seeing, what they believe and what they'd change.
Become a Voice →From Business of MarketingMost companies try to reach senior decision makers. We give them a reason to engage.
Partner with Us → - B2B brand and storytelling
Mary Cirincione
Managing Director, U.S., Propeller Group - Brand building
David Shing
Digital Prophet, Independent - B2B demand and pipeline
Marilyn Mead
Founder and Fractional CMO, M+M Marketing - Brand and performance
John Karl
Senior Director, Growth, Wpromote - Measurement and effectiveness
James Slezak
Co-founder & Chief Executive, Swayable
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About our guests
152 senior marketing and commercial leaders interviewed on the Business of Marketing podcast. Long-running interviews with CMOs, founders, presidents, CROs, and VP-level operators shaping business growth.
Recent guests include senior leaders from PubMatic, MINT Square GmbH, Design Bridge and Partners, Yahoo, Advertising Association, Seedtag, 51toCarbonZero, Apply Digital, Fluent, Experian, Mail Metro Media, Chuck Studios, LiveRamp, Adlook, AUDIENCES, MEL, Generation Media, Keenfolks, Seen Studios, GumGum.
Each guest has a dedicated profile at businessof.co/guests with bio, career timeline, episode appearance, and signature ideas.
Frequently asked questions
Who appears on the Business of Marketing podcast?
Business of Marketing features CMOs, founders, presidents, CROs, VPs, and senior marketing leaders from companies including LinkedIn, Adobe, Google, IBM, Klaviyo, Snap, Yahoo, Dentsu, Magnite, LG Ad Solutions, Tripadvisor, and the San Francisco 49ers.
What kind of guests are featured on the show?
Guests include brand marketers, agency leaders, media executives, researchers, creators, founders, growth leaders, and operators shaping marketing, advertising, media, ecommerce, and AI.
What topics are discussed on Business of Marketing?
Episodes cover AI, advertising, brand strategy, growth, customer experience, ecommerce, creator marketing, measurement, media, partnerships, leadership, and the future of marketing.
How are guests selected for Business of Marketing?
We invite guests based on their experience, perspective, operating credibility, and relevance to the strategic shifts shaping marketing and media.
Can people apply to be guests on the podcast?
Yes. Senior marketing and commercial leaders can apply to appear on the show through the interview request page at businessof.co/request-interview.
Does Business of Marketing focus on B2B or B2C marketing?
The show covers both B2B and B2C marketing, including enterprise technology, retail, media, entertainment, ecommerce, travel, and consumer brands.
What makes Business of Marketing different from other marketing podcasts?
The show focuses on in-depth, unscripted conversations with senior operators. Episodes are designed to explore how marketing works inside major brands, agencies, publishers, platforms, and high-growth businesses.
Are episodes focused on strategy or practical execution?
Both. Conversations cover strategy, leadership, technology, operations, measurement, creative thinking, and the practical realities of building and growing marketing organisations.
Which companies have appeared on Business of Marketing?
Guests have appeared from companies including LinkedIn, Adobe, IBM, Klaviyo, Snap, Yahoo, Magnite, LG Ad Solutions, Dentsu, Secret Cinema, Tripadvisor, and the San Francisco 49ers.
Who is Business of Marketing for?
The show is designed for senior marketers, founders, agency leaders, media executives, strategists, growth teams, and commercial operators interested in how marketing organisations are evolving.
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