Media and advertising
Connected TV and streaming
Episodes on connected and advanced TV, streaming, addressability and the future of the TV screen. Guests include Julie Selman of Magnite, Tony Marlow and Helen Keelan of LG Ad Solutions, John Piccone of Adform and James Grant of Equativ.
- EP 97
Julie Selman SVP Head of EMEAMagnite “Linear and streaming. Complementary, not replacement.” Connected TV and streaming - EP 59
Tony Marlow Chief Marketing OfficerLG Ad Solutions “A to B does not equal B to C” Connected TV and streaming - EP 51
John Piccone Regional VP AmericasAdform “Where there's mystery, there's margin” Programmatic, ad tech and supply quality - EP 32
Helen Keelan Senior Sales DirectorLG Ad Solutions “200 million TVs, one home screen” Connected TV and streaming - EP 31
James Grant SVP and Head of Advanced TVEquativ “Reading an audience profile in 300 milliseconds” Connected TV and streaming
Guests on this topic
- Julie Selman Magnite
- Tony Marlow LG Ad Solutions
- John Piccone Adform
- Helen Keelan LG Ad Solutions
- James Grant Equativ
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Frequently asked questions
Which Business of Marketing episodes cover connected TV and streaming?
5 episodes so far. The most recent are with Julie Selman of Magnite, Tony Marlow of LG Ad Solutions and John Piccone of Adform.
What does Connected TV and streaming cover?
Connected and advanced TV, streaming, addressability and the future of the TV screen.