Media and advertising

Attention and context

Episodes on attention metrics, contextual targeting and the moments when audiences are receptive. Guests include Lisa Morgan of Generation Media, Marcus Startzel of GumGum, Fiona Salmon of Mantis and Clare Turner of Pearl & Dean.

EP 136 Lisa Morgan Managing DirectorGeneration Media “kids will decide for themselves if they like something or don't like it.” Trust and brand safety
EP 133 Marcus Startzel CEOGumGum “you don't answer 9 or 10 to that question if you don't trust GumGum” Attention and context
EP 124 Matt Longley CEOMobsta “If business intelligence isn't a bigger revenue driver for us in five years than advertising, then we've done the wrong thing.” Attention and context
EP 101 Edwin Wong Global Head of MeasurementUber Advertising “they're actually looking for more human connection. They're pushing back for a reason” Measurement and effectiveness
EP 90 Fiona Salmon Managing DirectorMantis “Block content at source. Not after the fact.” Trust and brand safety
EP 69 Charles Simon Vice President of Private Advertising StandardsRTB House “Privacy as brand protection” Data, identity and privacy
EP 68 Kevin Hein Chief Growth OfficerGIPHY “The party analogy for messaging” Creativity and creative effectiveness
EP 63 Greg Licciardi VP Sponsorships & Partner ProgramsANA “The Wendy's epiphany” Customer experience and personalisation
EP 50 Kerel Cooper CMOGumGum “Digital advertising is creepy” Attention and context
EP 45 Paul Wright Head of EMEAUber Advertising “Simple data beats volume” Retail and commerce media
EP 42 Clare Turner Chief Commercial OfficerPearl & Dean “24 seconds of attention in a 1.3-second world” Publishers and media owners