Media and advertising
Trust and brand safety
Episodes on brand safety, reviews, misinformation, content provenance and trust as a commercial asset. Guests include Christine Cook of Bloomberg Media, Justin Reid of Tripadvisor, Dana Kalfas Bodine of Trustpilot and Nishma Patel Robb of Unmissable.
- EP 146
Richard Davis Co-Founder & CEO51toCarbonZero “greenwashing sometimes is better than green nothing” Sustainability, purpose and inclusion - EP 142
Pierce Cook-Anderson Managing Director of AdvertisingMail Metro Media “if it's just being written and scraped by LLMs, the inherent trust is gone” Publishers and media owners - EP 136
Lisa Morgan Managing DirectorGeneration Media “kids will decide for themselves if they like something or don't like it.” Trust and brand safety - EP 118
Christine C. Cook Chief Commercial OfficerBloomberg Media “trust and trust is first and foremost, especially in business to business.” Publishers and media owners - EP 105
Nishma Patel Robb Founder and CEOUnmissable “please no more McDonald's CEOs eating burgers that aren't real.” Trust and brand safety - EP 97
Julie Selman SVP Head of EMEAMagnite “Linear and streaming. Complementary, not replacement.” Connected TV and streaming - EP 90
Fiona Salmon Managing DirectorMantis “Block content at source. Not after the fact.” Trust and brand safety - EP 87
Minter Dial Author, Speaker & Thought LeaderMYDIAL “Brand is lived by your employees first. Not a logo on a thirty-second spot.” Leadership, teams and talent - EP 68
Kevin Hein Chief Growth OfficerGIPHY “The party analogy for messaging” Creativity and creative effectiveness - EP 46
Gordon Glenister Author, Speaker, Podcast Host, FounderMembership World “Don't chase the influence, chase the passion” Creators and influencer marketing - EP 40
Justin Reid Senior Director of Global Partnerships SolutionsTripadvisor “Pet food meets travel planning” Partnerships and sponsorship - EP 35
Ben Woollams CEO and FounderTrueRights “Six out of ten digital campaigns breach talent usage rights” Creators and influencer marketing - EP 26
Lotte Jones Chief Commercial OfficerThe News Movement “Don't assume any prior knowledge” Publishers and media owners - EP 20
Michael McNerney PublisherMartech Record “The last relationship-based channel” Retail and commerce media
Guests on this topic
- Richard Davis 51toCarbonZero
- Pierce Cook-Anderson Mail Metro Media
- Lisa Morgan Generation Media
- Christine C. Cook Bloomberg Media
- Nishma Patel Robb Unmissable
- Julie Selman Magnite
- Fiona Salmon Mantis
- Minter Dial MYDIAL
- Kevin Hein GIPHY
- Gordon Glenister Membership World
- Justin Reid Tripadvisor
- Ben Woollams TrueRights
- Dana Kalfas Bodine Trustpilot
- Lotte Jones The News Movement
- Linn Frost Social Element
- Michael McNerney Martech Record
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Frequently asked questions
Which Business of Marketing episodes cover trust and brand safety?
16 episodes so far. The most recent are with Richard Davis of 51toCarbonZero, Pierce Cook-Anderson of Mail Metro Media and Lisa Morgan of Generation Media.
What does Trust and brand safety cover?
Brand safety, reviews, misinformation, content provenance and trust as a commercial asset.