Brand and creativity

Creators and influencer marketing

Episodes on creator partnerships, the creator economy, influencer economics and rights. Guests include Kahlen Macaulay of Snap, Milka Privodanova of LinkedIn, Leon Harlow of YMU and Erin Chin of Logitech G.

EP 130 Erin Chin Global Head of Brand MarketingLogitech G “I can tell you, I'm a mom of two boys who are 13 and 14, and they watch zero broadcast television. Zero.” Creators and influencer marketing
EP 109 Kahlen Macaulay Head of Sports and Media Partnerships, InternationalSnap “if you're not in that conversation, you're really missing out” Sport, fandom and entertainment
EP 98 Milka Privodanova VP Marketing Solutions, Large Customers InternationalLinkedIn “Trust and credibility is the new currency in B2B.” Creators and influencer marketing
EP 81 Bryan Barletta Founder & PartnerSounds Profitable “Every brand is a media business. Most of them haven't realised yet.” Publishers and media owners
EP 73 Leon Harlow Group Commercial DirectorYMU “Community over reach” Creators and influencer marketing
EP 66 Adam Clyne Founder & CEOCoolr “Big agency brains, publisher speed” The future of agencies
EP 60 Darren D’Altorio SVP of Paid MediaWpromote “Technology changes fast, humans don't” Brand and performance
EP 56 Aarti Bhaskaran Global Head of Research and InsightsSnap “On the role of insights” Measurement and effectiveness
EP 53 Mindie Kaplan VP InnovationMediaMint “You can create a one-person movement” Sustainability, purpose and inclusion
EP 46 Gordon Glenister Author, Speaker, Podcast Host, FounderMembership World “Don't chase the influence, chase the passion” Creators and influencer marketing
EP 35 Ben Woollams CEO and FounderTrueRights “Six out of ten digital campaigns breach talent usage rights” Creators and influencer marketing
EP 4 David Shing Digital ProphetIndependent “Performance, story, feel” Brand building