AI search, agents and discovery

Episodes on how brands get found, recommended and chosen by AI answers, LLM search and AI agents that shop on a customer's behalf. Guests include Jennifer Kattula of Microsoft Advertising, Lindsay Boyajian Hagan of Conductor, Andrew Bialecki of Klaviyo and Pierce Cook-Anderson of Mail Metro Media.

EP 142 Pierce Cook-Anderson Managing Director of AdvertisingMail Metro Media “if it's just being written and scraped by LLMs, the inherent trust is gone” Publishers and media owners
EP 122 Dimi Albers CEODEPT “I search in the beginning then I have probably 71 average consideration points before I press a button.” AI search, agents and discovery
EP 120 Victoria Usher CEO and FounderGingerMay “the grammar wasn't maybe perfect, but it was bloody opinionated.” B2B brand and storytelling
EP 119 Jennifer Kattula GM & CMOMicrosoft Advertising “the marketing leader is often at the tip of the spear when it comes to some of these questions” AI search, agents and discovery
EP 113 Paul Evans Chief Positioning EngineerV2RSION.COM “It's never been easier to start a business. It's never been harder to scale a business, right?” Brand building
EP 112 Andrea Sexton CEOLedger Bennett “deals are being won and lost without you even getting a seat at the table” B2B brand and storytelling
EP 107 Nick Beck Founder and CEOTug “AI has disrupted a lot of what people thought they knew about search, so it is a big conversation again.” AI search, agents and discovery
EP 102 Dan Reeves Co-FounderSubjct “We, we, we're not a platform that generates AI content.” AI search, agents and discovery
EP 98 Milka Privodanova VP Marketing Solutions, Large Customers InternationalLinkedIn “Trust and credibility is the new currency in B2B.” Creators and influencer marketing
EP 95 Soizic Sycamore Managing DirectorPlan.Net Group “Start with customer experience. Walk back to the technology.” Customer experience and personalisation
EP 89 Dragos Marica Associate Director, Performance MarketingDirective “Break things. Then keep what works.” B2B demand and pipeline
EP 88 Dawn Miley Senior Director, EMEA Growth Marketing & UK Regional MarketingAdobe “Storytelling is the whole job. That's it.” Brand and performance
EP 82 Chris Elsheikhi VP Demand GenerationUsercentrics “Consent is now a performance metric. Trust is the new marketing.” Data, identity and privacy
EP 77 Jason Warnes Marketing Advisor and InvestorIndependent “The capability question” The future of agencies
EP 76 Gareth Cummings CEOeDesk “The pre-sales dividend” Customer experience and personalisation
EP 75 Andrew Bialecki Co-CEO and Co-FounderKlaviyo “On bootstrapping to a billion” Customer experience and personalisation
EP 58 Lindsay Boyajian Hagan Vice President Marketing and Co-Head RevenueConductor “AI engines are suffocating for content” AI search, agents and discovery
EP 52 Ashley Bassman Program Director, Product Marketing, Data & AIIBM WatsonX “The biggest mistake is over-promising on AI” B2B brand and storytelling