Episodes
AI
Episodes on AI from two angles: how brands get found, recommended and chosen by AI answers and agents, and how marketing teams and agencies use AI in their daily work. Guests include Sir Martin Sorrell of S4 Capital, Mark Ritson of MiniMBA, Dawn Miley of Adobe and Jennifer Kattula of Microsoft Advertising.
- EP 145
Dr. Ali Alkhafaji Chief Executive OfficerApply Digital “I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.” AI in the marketing organisation - EP 142
Pierce Cook-Anderson Managing Director of AdvertisingMail Metro Media “if it's just being written and scraped by LLMs, the inherent trust is gone” Publishers and media owners - EP 135
Miguel Machado CEOKeenfolks “we put a lot of focus on technology, but sometimes the answer comes from people.” The future of agencies - EP 127
Tracey Shirtcliff Founder & CEOSCOPE Better “the reason that we've had time and materials in the way that we've been pricing for agency business and why margin is a problem now is because it's been in the too hard box” The future of agencies - EP 126
Tom Murphy Chief Creative OfficerVML “the great ideas are great ideas, and they make you jealous and they make you inspired and they rev you up for next year.” Creativity and creative effectiveness - EP 122
Dimi Albers CEODEPT “I search in the beginning then I have probably 71 average consideration points before I press a button.” AI search, agents and discovery - EP 120
Victoria Usher CEO and FounderGingerMay “the grammar wasn't maybe perfect, but it was bloody opinionated.” B2B brand and storytelling - EP 119
Jennifer Kattula GM & CMOMicrosoft Advertising “the marketing leader is often at the tip of the spear when it comes to some of these questions” AI search, agents and discovery - EP 116
Sir Martin Sorrell Executive ChairmanS4 Capital “So the world has changed. The industry hasn't changed with it yet.” The future of agencies - EP 115
Mark Ritson FounderMiniMBA “we are gonna go into a horrendous decade, I think, for, for the marketers themselves, even though the, the business of marketing gets more exciting.” Brand building - EP 113
Paul Evans Chief Positioning EngineerV2RSION.COM “It's never been easier to start a business. It's never been harder to scale a business, right?” Brand building - EP 112
Andrea Sexton CEOLedger Bennett “deals are being won and lost without you even getting a seat at the table” B2B brand and storytelling - EP 107
Nick Beck Founder and CEOTug “AI has disrupted a lot of what people thought they knew about search, so it is a big conversation again.” AI search, agents and discovery - EP 104
Stephan Pretorius CTOWPP “if you know that it's AI, it's not, it's not being used that well.” The future of agencies - EP 103
Niall McKinney Founding PartnerThe Creative Engineers “there's using AI, and then there's just being bloody lazy.” AI in the marketing organisation - EP 102
Dan Reeves Co-FounderSubjct “We, we, we're not a platform that generates AI content.” AI search, agents and discovery - EP 98
Milka Privodanova VP Marketing Solutions, Large Customers InternationalLinkedIn “Trust and credibility is the new currency in B2B.” Creators and influencer marketing - EP 96
Toby Southgate Global Group CEOWe Are Social “The big idea is bigger than ever. The definition just changed.” Creativity and creative effectiveness - EP 95
Soizic Sycamore Managing DirectorPlan.Net Group “Start with customer experience. Walk back to the technology.” Customer experience and personalisation - EP 91
Tom Ollerton FounderAutomated Creative “Ignorance and grit.” Creativity and creative effectiveness - EP 89
Dragos Marica Associate Director, Performance MarketingDirective “Break things. Then keep what works.” B2B demand and pipeline - EP 88
Dawn Miley Senior Director, EMEA Growth Marketing & UK Regional MarketingAdobe “Storytelling is the whole job. That's it.” Brand and performance - EP 85
Jem Lloyd-Williams President of Mindshare and CSO of WPP MediaMindshare “The answer is the easy bit. The question is where the value sits now.” AI in the marketing organisation - EP 82
Chris Elsheikhi VP Demand GenerationUsercentrics “Consent is now a performance metric. Trust is the new marketing.” Data, identity and privacy - EP 79
Andrew McCormick former Chief Growth Officerdentsu X “Three pillars of a successful agency: talent, process, and reputation.” The future of agencies - EP 77
Jason Warnes Marketing Advisor and InvestorIndependent “The capability question” The future of agencies - EP 75
Andrew Bialecki Co-CEO and Co-FounderKlaviyo “On bootstrapping to a billion” Customer experience and personalisation - EP 62
Dennis Claus Strategy Lead EMEAApply Digital “Personalisation versus personal” Customer experience and personalisation - EP 58
Lindsay Boyajian Hagan Vice President Marketing and Co-Head RevenueConductor “AI engines are suffocating for content” AI search, agents and discovery - EP 52
Ashley Bassman Program Director, Product Marketing, Data & AIIBM WatsonX “The biggest mistake is over-promising on AI” B2B brand and storytelling - EP 49
Martin Kihn SVP, StrategySalesforce Marketing Cloud “The hype cycle is real” AI in the marketing organisation - EP 16
Jonathan Beeston Product Marketing DirectorSalesforce “Segments in seconds” AI in the marketing organisation
Guests on this topic
- Dr. Ali Alkhafaji Apply Digital
- Pierce Cook-Anderson Mail Metro Media
- Miguel Machado Keenfolks
- Tracey Shirtcliff SCOPE Better
- Tom Murphy VML
- Dimi Albers DEPT
- Victoria Usher GingerMay
- Jennifer Kattula Microsoft Advertising
- Sir Martin Sorrell S4 Capital
- Mark Ritson MiniMBA
- Paul Evans V2RSION.COM
- Andrea Sexton Ledger Bennett
- Nick Beck Tug
- Stephan Pretorius WPP
- Niall McKinney The Creative Engineers
- Dan Reeves Subjct
- Milka Privodanova LinkedIn
- Toby Southgate We Are Social
- Soizic Sycamore Plan.Net Group
- Tom Ollerton Automated Creative
- Dragos Marica Directive
- Dawn Miley Adobe
- Jem Lloyd-Williams Mindshare
- Chris Elsheikhi Usercentrics
- Andrew McCormick dentsu X
- Jason Warnes Independent
- Gareth Cummings eDesk
- Andrew Bialecki Klaviyo
- Dennis Claus Apply Digital
- Lindsay Boyajian Hagan Conductor
- Ashley Bassman IBM WatsonX
- Martin Kihn Salesforce Marketing Cloud
- Jonathan Beeston Salesforce
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Frequently asked questions
Which Business of Marketing episodes cover AI?
33 episodes so far. The most recent are with Dr. Ali Alkhafaji of Apply Digital, Pierce Cook-Anderson of Mail Metro Media and Miguel Machado of Keenfolks.
What does AI cover?
Episodes on AI from two angles: how brands get found, recommended and chosen by AI answers and agents, and how marketing teams and agencies use AI in their daily work. Guests include Sir Martin Sorrell of S4 Capital, Mark Ritson of MiniMBA, Dawn Miley of Adobe and Jennifer Kattula of Microsoft Advertising.