Episodes

Leadership and organisation

Episodes on the people and structures behind marketing: the CMO's remit and relationship with the board, leading teams, and how agencies are changing. Guests include Sir Martin Sorrell of S4 Capital, Stephan Pretorius of WPP, Jennifer Berry of Digitas UK and Rob McLaughlin of AUDIENCES.

EP 145 Dr. Ali Alkhafaji Chief Executive OfficerApply Digital “I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.” AI in the marketing organisation
EP 138 Rob McLaughlin Founder & CEOAUDIENCES “we believe that the data and the technology is almost always there” Data, identity and privacy
EP 137 Luis Miguel Messianu Founder, President and Chief Creative OfficerMEL “the universal tends to be a bit generic. You know? It's kind of beige. It's kind of vanilla.” Creativity and creative effectiveness
EP 136 Lisa Morgan Managing DirectorGeneration Media “kids will decide for themselves if they like something or don't like it.” Trust and brand safety
EP 135 Miguel Machado CEOKeenfolks “we put a lot of focus on technology, but sometimes the answer comes from people.” The future of agencies
EP 131 Emma Armstrong CEO and Global Transformation OfficerBBDO “You cannot replace people with technology.” Creativity and creative effectiveness
EP 129 Carmen Rodriguez Global Chief Growth OfficerGUT “we prioritize people first, work second, and clients last.” The future of agencies
EP 127 Tracey Shirtcliff Founder & CEOSCOPE Better “the reason that we've had time and materials in the way that we've been pricing for agency business and why margin is a problem now is because it's been in the too hard box” The future of agencies
EP 124 Matt Longley CEOMobsta “If business intelligence isn't a bigger revenue driver for us in five years than advertising, then we've done the wrong thing.” Attention and context
EP 123 Fiona McKenzie President, EuropeMarketbridge “You're not really a CMO, are you? You're transformation director.” Sales and marketing alignment
EP 119 Jennifer Kattula GM & CMOMicrosoft Advertising “the marketing leader is often at the tip of the spear when it comes to some of these questions” AI search, agents and discovery
EP 116 Sir Martin Sorrell Executive ChairmanS4 Capital “So the world has changed. The industry hasn't changed with it yet.” The future of agencies
EP 115 Mark Ritson FounderMiniMBA “we are gonna go into a horrendous decade, I think, for, for the marketers themselves, even though the, the business of marketing gets more exciting.” Brand building
EP 110 Harry Davies VP of marketing strategy, investment and effectivenessSage “you're certainly not gonna get fired for bringing in Salesforce” Measurement and effectiveness
EP 108 Renaye Edwards Chief Operating Officer and MDAmmunition “They don't give a shit about that.” B2B demand and pipeline
EP 104 Stephan Pretorius CTOWPP “if you know that it's AI, it's not, it's not being used that well.” The future of agencies
EP 100 James Denton-Clark Chief Growth and Client PartnerStagwell Europe “I think there are a lot of people in the industry who are still living the lives of the mad men.” The future of agencies
EP 99 Chris Bagnall Chief Executive OfficerTransmission “we've gotta cut the amount of content that we're creating by about a third 'cause it's just slop.” B2B brand and storytelling
EP 96 Toby Southgate Global Group CEOWe Are Social “The big idea is bigger than ever. The definition just changed.” Creativity and creative effectiveness
EP 94 Paul Cash Founder and Chief RoosterRooster Punk “Brand is a simplification tool. The customer is the hero.” B2B brand and storytelling
EP 87 Minter Dial Author, Speaker & Thought LeaderMYDIAL “Brand is lived by your employees first. Not a logo on a thirty-second spot.” Leadership, teams and talent
EP 85 Jem Lloyd-Williams President of Mindshare and CSO of WPP MediaMindshare “The answer is the easy bit. The question is where the value sits now.” AI in the marketing organisation
EP 79 Andrew McCormick former Chief Growth Officerdentsu X “Three pillars of a successful agency: talent, process, and reputation.” The future of agencies
EP 77 Jason Warnes Marketing Advisor and InvestorIndependent “The capability question” The future of agencies
EP 66 Adam Clyne Founder & CEOCoolr “Big agency brains, publisher speed” The future of agencies
EP 61 Kimberly Hairston-Hicks CMOGold Bond “Listen, learn, lead” Brand building
EP 54 Oli Bealby Co-FounderStereo Creative “Big ideas and great design shouldn't be separated” The future of agencies
EP 39 Joseph Worswick VP EMEA and Global Head of SustainabilityOpenX “OpenX did it because it was the right thing” Programmatic, ad tech and supply quality
EP 36 Cat Hartland UK Growth LeadSBS “Giving indie agencies a fair advantage” The future of agencies
EP 33 Marc Webbon Co-Founder and CEOWonderhatch “The best content feels like the brand made it” The future of agencies
EP 30 Aisling Conlon International Trade DirectorUK Advertising “The champagne bottle of UK Advertising” International growth
EP 15 Maria Shcheglakova Marketing Director EMEAPubMatic “Storytelling is the secret sauce” B2B brand and storytelling
EP 12 Jennifer Berry CEODigitas UK “All roads lead to humans” The future of agencies
EP 2 John Karl Head of Client Development and GrowthCatalyst “SEO is not dead. It never was.” Brand and performance