Leadership and organisation
The CMO and the boardroom
Episodes on the changing remit of the CMO, relationships with the CFO, CEO and board, and tenure. Guests include Harry Davies of Sage, Fiona McKenzie of Marketbridge, Jennifer Kattula of Microsoft Advertising and Jennifer Berry of Digitas UK.
- EP 138
Rob McLaughlin Founder & CEOAUDIENCES “we believe that the data and the technology is almost always there” Data, identity and privacy - EP 123
Fiona McKenzie President, EuropeMarketbridge “You're not really a CMO, are you? You're transformation director.” Sales and marketing alignment - EP 119
Jennifer Kattula GM & CMOMicrosoft Advertising “the marketing leader is often at the tip of the spear when it comes to some of these questions” AI search, agents and discovery - EP 110
Harry Davies VP of marketing strategy, investment and effectivenessSage “you're certainly not gonna get fired for bringing in Salesforce” Measurement and effectiveness - EP 108
Renaye Edwards Chief Operating Officer and MDAmmunition “They don't give a shit about that.” B2B demand and pipeline - EP 99
Chris Bagnall Chief Executive OfficerTransmission “we've gotta cut the amount of content that we're creating by about a third 'cause it's just slop.” B2B brand and storytelling
Guests on this topic
- Rob McLaughlin AUDIENCES
- Fiona McKenzie Marketbridge
- Jennifer Kattula Microsoft Advertising
- Harry Davies Sage
- Renaye Edwards Ammunition
- Chris Bagnall Transmission
- Kimberly Hairston-Hicks Gold Bond
- Jennifer Berry Digitas UK
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Frequently asked questions
Which Business of Marketing episodes cover the CMO and the boardroom?
8 episodes so far. The most recent are with Rob McLaughlin of AUDIENCES, Fiona McKenzie of Marketbridge and Jennifer Kattula of Microsoft Advertising.
What does The CMO and the boardroom cover?
The changing remit of the CMO, relationships with the CFO, CEO and board, and tenure.