Leadership and organisation

The future of agencies

Episodes on agency business models, outcome-based pricing, holding companies, in-housing and consultancies. Guests include Sir Martin Sorrell of S4 Capital, Stephan Pretorius of WPP, Emma Armstrong of BBDO and Toby Southgate of We Are Social.

EP 145 Dr. Ali Alkhafaji Chief Executive OfficerApply Digital “I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.” AI in the marketing organisation
EP 137 Luis Miguel Messianu Founder, President and Chief Creative OfficerMEL “the universal tends to be a bit generic. You know? It's kind of beige. It's kind of vanilla.” Creativity and creative effectiveness
EP 136 Lisa Morgan Managing DirectorGeneration Media “kids will decide for themselves if they like something or don't like it.” Trust and brand safety
EP 135 Miguel Machado CEOKeenfolks “we put a lot of focus on technology, but sometimes the answer comes from people.” The future of agencies
EP 131 Emma Armstrong CEO and Global Transformation OfficerBBDO “You cannot replace people with technology.” Creativity and creative effectiveness
EP 129 Carmen Rodriguez Global Chief Growth OfficerGUT “we prioritize people first, work second, and clients last.” The future of agencies
EP 127 Tracey Shirtcliff Founder & CEOSCOPE Better “the reason that we've had time and materials in the way that we've been pricing for agency business and why margin is a problem now is because it's been in the too hard box” The future of agencies
EP 116 Sir Martin Sorrell Executive ChairmanS4 Capital “So the world has changed. The industry hasn't changed with it yet.” The future of agencies
EP 104 Stephan Pretorius CTOWPP “if you know that it's AI, it's not, it's not being used that well.” The future of agencies
EP 100 James Denton-Clark Chief Growth and Client PartnerStagwell Europe “I think there are a lot of people in the industry who are still living the lives of the mad men.” The future of agencies
EP 96 Toby Southgate Global Group CEOWe Are Social “The big idea is bigger than ever. The definition just changed.” Creativity and creative effectiveness
EP 94 Paul Cash Founder and Chief RoosterRooster Punk “Brand is a simplification tool. The customer is the hero.” B2B brand and storytelling
EP 85 Jem Lloyd-Williams President of Mindshare and CSO of WPP MediaMindshare “The answer is the easy bit. The question is where the value sits now.” AI in the marketing organisation
EP 79 Andrew McCormick former Chief Growth Officerdentsu X “Three pillars of a successful agency: talent, process, and reputation.” The future of agencies
EP 77 Jason Warnes Marketing Advisor and InvestorIndependent “The capability question” The future of agencies
EP 66 Adam Clyne Founder & CEOCoolr “Big agency brains, publisher speed” The future of agencies
EP 54 Oli Bealby Co-FounderStereo Creative “Big ideas and great design shouldn't be separated” The future of agencies
EP 36 Cat Hartland UK Growth LeadSBS “Giving indie agencies a fair advantage” The future of agencies
EP 33 Marc Webbon Co-Founder and CEOWonderhatch “The best content feels like the brand made it” The future of agencies
EP 30 Aisling Conlon International Trade DirectorUK Advertising “The champagne bottle of UK Advertising” International growth
EP 12 Jennifer Berry CEODigitas UK “All roads lead to humans” The future of agencies
EP 2 John Karl Head of Client Development and GrowthCatalyst “SEO is not dead. It never was.” Brand and performance