AI in the marketing organisation

Episodes on how marketing teams and agencies adopt AI in workflows, content production and decision-making. Guests include Sir Martin Sorrell of S4 Capital, Mark Ritson of MiniMBA, Stephan Pretorius of WPP and Tom Murphy of VML.

EP 145 Dr. Ali Alkhafaji Chief Executive OfficerApply Digital “I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.” AI in the marketing organisation
EP 135 Miguel Machado CEOKeenfolks “we put a lot of focus on technology, but sometimes the answer comes from people.” The future of agencies
EP 127 Tracey Shirtcliff Founder & CEOSCOPE Better “the reason that we've had time and materials in the way that we've been pricing for agency business and why margin is a problem now is because it's been in the too hard box” The future of agencies
EP 126 Tom Murphy Chief Creative OfficerVML “the great ideas are great ideas, and they make you jealous and they make you inspired and they rev you up for next year.” Creativity and creative effectiveness
EP 122 Dimi Albers CEODEPT “I search in the beginning then I have probably 71 average consideration points before I press a button.” AI search, agents and discovery
EP 116 Sir Martin Sorrell Executive ChairmanS4 Capital “So the world has changed. The industry hasn't changed with it yet.” The future of agencies
EP 115 Mark Ritson FounderMiniMBA “we are gonna go into a horrendous decade, I think, for, for the marketers themselves, even though the, the business of marketing gets more exciting.” Brand building
EP 104 Stephan Pretorius CTOWPP “if you know that it's AI, it's not, it's not being used that well.” The future of agencies
EP 103 Niall McKinney Founding PartnerThe Creative Engineers “there's using AI, and then there's just being bloody lazy.” AI in the marketing organisation
EP 102 Dan Reeves Co-FounderSubjct “We, we, we're not a platform that generates AI content.” AI search, agents and discovery
EP 96 Toby Southgate Global Group CEOWe Are Social “The big idea is bigger than ever. The definition just changed.” Creativity and creative effectiveness
EP 91 Tom Ollerton FounderAutomated Creative “Ignorance and grit.” Creativity and creative effectiveness
EP 85 Jem Lloyd-Williams President of Mindshare and CSO of WPP MediaMindshare “The answer is the easy bit. The question is where the value sits now.” AI in the marketing organisation
EP 79 Andrew McCormick former Chief Growth Officerdentsu X “Three pillars of a successful agency: talent, process, and reputation.” The future of agencies
EP 75 Andrew Bialecki Co-CEO and Co-FounderKlaviyo “On bootstrapping to a billion” Customer experience and personalisation
EP 62 Dennis Claus Strategy Lead EMEAApply Digital “Personalisation versus personal” Customer experience and personalisation
EP 58 Lindsay Boyajian Hagan Vice President Marketing and Co-Head RevenueConductor “AI engines are suffocating for content” AI search, agents and discovery
EP 49 Martin Kihn SVP, StrategySalesforce Marketing Cloud “The hype cycle is real” AI in the marketing organisation
EP 16 Jonathan Beeston Product Marketing DirectorSalesforce “Segments in seconds” AI in the marketing organisation