Customers and growth
Customer experience and personalisation
Episodes on CRM, lifecycle, personalisation at scale and customer service as marketing. Guests include Andrew Bialecki of Klaviyo, Dawn Miley of Adobe, Christie Sclater of Clinique and Martin Kihn of Salesforce Marketing Cloud.
- EP 134
Katie Mitchell Managing DirectorSeen Studios “People can sniff, you know, inauthentic, um, storytelling and narratives a mile off.” Experiential and events - EP 95
Soizic Sycamore Managing DirectorPlan.Net Group “Start with customer experience. Walk back to the technology.” Customer experience and personalisation - EP 88
Dawn Miley Senior Director, EMEA Growth Marketing & UK Regional MarketingAdobe “Storytelling is the whole job. That's it.” Brand and performance - EP 87
Minter Dial Author, Speaker & Thought LeaderMYDIAL “Brand is lived by your employees first. Not a logo on a thirty-second spot.” Leadership, teams and talent - EP 75
Andrew Bialecki Co-CEO and Co-FounderKlaviyo “On bootstrapping to a billion” Customer experience and personalisation - EP 67
Christie Sclater SVP of Global MarketingClinique “Simplicity is the hardest work” Brand building - EP 63
Greg Licciardi VP Sponsorships & Partner ProgramsANA “The Wendy's epiphany” Customer experience and personalisation - EP 62
Dennis Claus Strategy Lead EMEAApply Digital “Personalisation versus personal” Customer experience and personalisation - EP 57
Johanna Wahlroos VP of Marketing, Global Strategy and PlanningDoubleVerify “The Finnish modesty crash course” Customer experience and personalisation - EP 49
Martin Kihn SVP, StrategySalesforce Marketing Cloud “The hype cycle is real” AI in the marketing organisation - EP 19
Simon Morris VP of International MarketingAdobe “The golden age of creativity” Creativity and creative effectiveness - EP 18
Kirsty Fraser Senior Director of International and Lifecycle MarketingMovable Ink “Humans buy from humans” Customer experience and personalisation - EP 16
Jonathan Beeston Product Marketing DirectorSalesforce “Segments in seconds” AI in the marketing organisation
Guests on this topic
- Katie Mitchell Seen Studios
- Soizic Sycamore Plan.Net Group
- Dawn Miley Adobe
- Minter Dial MYDIAL
- Gareth Cummings eDesk
- Andrew Bialecki Klaviyo
- Christie Sclater Clinique
- Greg Licciardi ANA
- Dennis Claus Apply Digital
- Johanna Wahlroos DoubleVerify
- Martin Kihn Salesforce Marketing Cloud
- Ruslan Tovbulatov Gloat
- Simon Morris Adobe
- Kirsty Fraser Movable Ink
- Jonathan Beeston Salesforce
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Frequently asked questions
Which Business of Marketing episodes cover customer experience and personalisation?
15 episodes so far. The most recent are with Katie Mitchell of Seen Studios, Soizic Sycamore of Plan.Net Group and Dawn Miley of Adobe.
What does Customer experience and personalisation cover?
CRM, lifecycle, personalisation at scale and customer service as marketing.