Customers and growth
Partnerships and sponsorship
Episodes on partner and channel marketing, co-marketing, sponsorship and long-term brand and media partnerships. Guests include Yondjé Choi Cornez of Google, Jay Prasad of Relo Metrics, Mitali Israni of Pantheon and Lina Tonk of Recurly.
- EP 72
Mitali Israni Senior Director of MarketingPantheon “Marketing as a revenue engine” B2B demand and pipeline - EP 71
Yondjé Choi Cornez Head of Partner Marketing Pixel B2BGoogle “Let your partners speak for you” Partnerships and sponsorship - EP 65
Jay Prasad CEORelo Metrics “From stopwatches and VHS tapes to second-by-second AI” Measurement and effectiveness - EP 55
Shannon Shae Montoya Vice President, Head of Global B2B Marketing, Sponsorships & EventsYahoo! “A team of live storytellers” Experiential and events - EP 53
Mindie Kaplan VP InnovationMediaMint “You can create a one-person movement” Sustainability, purpose and inclusion - EP 52
Ashley Bassman Program Director, Product Marketing, Data & AIIBM WatsonX “The biggest mistake is over-promising on AI” B2B brand and storytelling - EP 47
Salomé Imedashvili Director of GSI and Strategic PartnershipsSalesforce “Partner leads convert at 8 to 10 times the rate” Partnerships and sponsorship - EP 42
Clare Turner Chief Commercial OfficerPearl & Dean “24 seconds of attention in a 1.3-second world” Publishers and media owners - EP 41
Owen Griffiths Commercial Revenue DirectorThe Sun “140 sub-channels, nine platforms, one data layer” Publishers and media owners - EP 40
Justin Reid Senior Director of Global Partnerships SolutionsTripadvisor “Pet food meets travel planning” Partnerships and sponsorship - EP 38
Lina Tonk Chief Marketing OfficerRecurly “Marketing should own the full pipeline” Sales and marketing alignment - EP 36
Cat Hartland UK Growth LeadSBS “Giving indie agencies a fair advantage” The future of agencies - EP 26
Lotte Jones Chief Commercial OfficerThe News Movement “Don't assume any prior knowledge” Publishers and media owners - EP 7
Giulia Zecchini Commercial Partnerships Strategy DirectorESL FACEIT Group “Authenticity or nothing” Sport, fandom and entertainment
Guests on this topic
- Mitali Israni Pantheon
- Yondjé Choi Cornez Google
- Jay Prasad Relo Metrics
- Shannon Shae Montoya Yahoo!
- Mindie Kaplan MediaMint
- Ashley Bassman IBM WatsonX
- Salomé Imedashvili Salesforce
- Clare Turner Pearl & Dean
- Owen Griffiths The Sun
- Justin Reid Tripadvisor
- Lina Tonk Recurly
- Cat Hartland SBS
- Lotte Jones The News Movement
- Giulia Zecchini ESL FACEIT Group
- David Shing Independent
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Frequently asked questions
Which Business of Marketing episodes cover partnerships and sponsorship?
15 episodes so far. The most recent are with Mitali Israni of Pantheon, Yondjé Choi Cornez of Google and Jay Prasad of Relo Metrics.
What does Partnerships and sponsorship cover?
Partner and channel marketing, co-marketing, sponsorship and long-term brand and media partnerships.