Brand and creativity

Experiential and events

Episodes on live experiences and events as marketing channels. Guests include Katie Mitchell of Seen Studios, Jaki Ellenby of ABBA Voyage, Justin Reid of Tripadvisor and Cat Botibol of Secret Cinema.

EP 134 Katie Mitchell Managing DirectorSeen Studios “People can sniff, you know, inauthentic, um, storytelling and narratives a mile off.” Experiential and events
EP 84 Jen Brown DirectorEngaging Interactions “Marketing's job is to create the environment sales needs to feel confident.” B2B demand and pipeline
EP 83 Jaki Ellenby Chief Commercial OfficerABBA Voyage “Every brand I've worked for has been the only one of its kind.” Experiential and events
EP 80 Ben Smith Marketing DirectorReachdesk “Pipeline happens when you interrupt the pattern.” B2B demand and pipeline
EP 70 Stephanie Dittmer Rogers EVP of MarketingSan Francisco 49ers “Fandom is identity” Sport, fandom and entertainment
EP 55 Shannon Shae Montoya Vice President, Head of Global B2B Marketing, Sponsorships & EventsYahoo! “A team of live storytellers” Experiential and events
EP 43 Elizabeth Kiehner Chief Growth OfficerNortal “The company that digitised a nation” Experiential and events
EP 40 Justin Reid Senior Director of Global Partnerships SolutionsTripadvisor “Pet food meets travel planning” Partnerships and sponsorship
EP 37 Cat Botibol Business Development DirectorSecret Cinema “80% of people want to be awestruck” Experiential and events
EP 30 Aisling Conlon International Trade DirectorUK Advertising “The champagne bottle of UK Advertising” International growth
EP 11 Azlan Raj CMODentsu EMEA “Feel before you see.” Experiential and events
EP 7 Giulia Zecchini Commercial Partnerships Strategy DirectorESL FACEIT Group “Authenticity or nothing” Sport, fandom and entertainment