Customers and growth
Sales and marketing alignment
Episodes on shared goals, revenue accountability and how marketing and sales work as one growth function. Guests include Lina Tonk of Recurly, Fiona McKenzie of Marketbridge, Yondjé Choi Cornez of Google and Salomé Imedashvili of Salesforce.
- EP 123
Fiona McKenzie President, EuropeMarketbridge “You're not really a CMO, are you? You're transformation director.” Sales and marketing alignment - EP 84
Jen Brown DirectorEngaging Interactions “Marketing's job is to create the environment sales needs to feel confident.” B2B demand and pipeline - EP 80
Ben Smith Marketing DirectorReachdesk “Pipeline happens when you interrupt the pattern.” B2B demand and pipeline - EP 71
Yondjé Choi Cornez Head of Partner Marketing Pixel B2BGoogle “Let your partners speak for you” Partnerships and sponsorship - EP 58
Lindsay Boyajian Hagan Vice President Marketing and Co-Head RevenueConductor “AI engines are suffocating for content” AI search, agents and discovery - EP 57
Johanna Wahlroos VP of Marketing, Global Strategy and PlanningDoubleVerify “The Finnish modesty crash course” Customer experience and personalisation - EP 47
Salomé Imedashvili Director of GSI and Strategic PartnershipsSalesforce “Partner leads convert at 8 to 10 times the rate” Partnerships and sponsorship - EP 43
Elizabeth Kiehner Chief Growth OfficerNortal “The company that digitised a nation” Experiential and events - EP 38
Lina Tonk Chief Marketing OfficerRecurly “Marketing should own the full pipeline” Sales and marketing alignment - EP 15
Maria Shcheglakova Marketing Director EMEAPubMatic “Storytelling is the secret sauce” B2B brand and storytelling - EP 10
Mark Debenham VP of Growth Marketing and Marketing OperationsAdverity “The marketing pretzel” B2B demand and pipeline - EP 8
Steve Reny and Jennifer Griffin Smith CEO / Chief Market OfficerAcquia “Chief Market Officer, not Marketing Officer” B2B demand and pipeline
Guests on this topic
- Fiona McKenzie Marketbridge
- Victoria Dyke Ziggy
- Jen Brown Engaging Interactions
- Ben Smith Reachdesk
- Yondjé Choi Cornez Google
- Lindsay Boyajian Hagan Conductor
- Johanna Wahlroos DoubleVerify
- Salomé Imedashvili Salesforce
- Elizabeth Kiehner Nortal
- Lina Tonk Recurly
- Timo Weis Infosys
- David Keene Wipro
- Maria Shcheglakova PubMatic
- Mark Debenham Adverity
- Christopher Hogg Lotame
- Steve Reny and Jennifer Griffin Smith Acquia
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Frequently asked questions
Which Business of Marketing episodes cover sales and marketing alignment?
16 episodes so far. The most recent are with Fiona McKenzie of Marketbridge, Victoria Dyke of Ziggy and Jen Brown of Engaging Interactions.
What does Sales and marketing alignment cover?
Shared goals, revenue accountability and how marketing and sales work as one growth function.