Data and measurement

Data, identity and privacy

Episodes on first-party data, identity after cookies, clean rooms, consent and privacy regulation. Guests include Sarah Robertson of Experian, Travis Clinger of LiveRamp, Dennis Buchheim of Snowflake and Chris Elsheikhi of Usercentrics.

EP 143 Sarah Robertson Chief Product OfficerExperian “AI is an engine. Data is the fuel that you put into it” Data, identity and privacy
EP 140 Travis Clinger Chief Connectivity & Ecosystem Officer and GM of InternationalLiveRamp “every single brand understands now that the pace of change and the pace of innovation has forever changed.” Data, identity and privacy
EP 138 Rob McLaughlin Founder & CEOAUDIENCES “we believe that the data and the technology is almost always there” Data, identity and privacy
EP 123 Fiona McKenzie President, EuropeMarketbridge “You're not really a CMO, are you? You're transformation director.” Sales and marketing alignment
EP 121 Oliver Whitten Chief Operating OfficerAdform “marketers have already relinquished some control to platforms and technology because it's able to do a better, faster job” Programmatic, ad tech and supply quality
EP 93 Alice Beecroft Senior Director, Global Strategy and PartnershipsYahoo DSP “Two great pivots. Choice and control.” Programmatic, ad tech and supply quality
EP 82 Chris Elsheikhi VP Demand GenerationUsercentrics “Consent is now a performance metric. Trust is the new marketing.” Data, identity and privacy
EP 74 Maor Sadra CEO & Co-FounderINCRMNTAL “The measurement problem” Measurement and effectiveness
EP 69 Charles Simon Vice President of Private Advertising StandardsRTB House “Privacy as brand protection” Data, identity and privacy
EP 64 Dennis Buchheim Global Head of GTM for Adtech/Martech, Communications, Media & EntertainmentSnowflake “Data and AI as the foundation of everything” Data, identity and privacy
EP 49 Martin Kihn SVP, StrategySalesforce Marketing Cloud “The hype cycle is real” AI in the marketing organisation
EP 45 Paul Wright Head of EMEAUber Advertising “Simple data beats volume” Retail and commerce media
EP 41 Owen Griffiths Commercial Revenue DirectorThe Sun “140 sub-channels, nine platforms, one data layer” Publishers and media owners
EP 28 Damon Reeve CEOOzone “Purpose-built beats generic” Publishers and media owners
EP 23 Andrew Grosso Co-Founder and CPOPickaxe “What, so what, now what” Measurement and effectiveness
EP 16 Jonathan Beeston Product Marketing DirectorSalesforce “Segments in seconds” AI in the marketing organisation
EP 9 Christopher Hogg Chief Revenue OfficerLotame “Ungate everything” B2B demand and pipeline