Media and advertising
Publishers and media owners
Episodes on news, audio, cinema, outdoor and other media owners: business models, premium environments and what AI means for them. Guests include Pierce Cook-Anderson of Mail Metro Media, Owen Griffiths of The Sun, Martin Corke of Bauer Media Outdoor and Clare Turner of Pearl & Dean.
- EP 142
Pierce Cook-Anderson Managing Director of AdvertisingMail Metro Media “if it's just being written and scraped by LLMs, the inherent trust is gone” Publishers and media owners - EP 125
Michael Lehman President, AmericasEquativ “we all are inherently, I think, built to ignore robots a little more than we do people” Programmatic, ad tech and supply quality - EP 118
Christine C. Cook Chief Commercial OfficerBloomberg Media “trust and trust is first and foremost, especially in business to business.” Publishers and media owners - EP 114
Russell Pedrick Managing DirectorOctave “Audio now accounts for 24% of the average adult's daily consumption. But, you know, depending on what numbers you, you look and believe, it's between 2 to 3% of total ad spend. Well, that doesn't, that doesn't add up.” Publishers and media owners - EP 102
Dan Reeves Co-FounderSubjct “We, we, we're not a platform that generates AI content.” AI search, agents and discovery - EP 86
Martin Corke Chief Marketing OfficerBauer Media Outdoor “Out-of-home is the oldest traditional medium with the brightest future.” Publishers and media owners - EP 81
Bryan Barletta Founder & PartnerSounds Profitable “Every brand is a media business. Most of them haven't realised yet.” Publishers and media owners - EP 42
Clare Turner Chief Commercial OfficerPearl & Dean “24 seconds of attention in a 1.3-second world” Publishers and media owners - EP 41
Owen Griffiths Commercial Revenue DirectorThe Sun “140 sub-channels, nine platforms, one data layer” Publishers and media owners - EP 26
Lotte Jones Chief Commercial OfficerThe News Movement “Don't assume any prior knowledge” Publishers and media owners - EP 20
Michael McNerney PublisherMartech Record “The last relationship-based channel” Retail and commerce media
Guests on this topic
- Pierce Cook-Anderson Mail Metro Media
- Michael Lehman Equativ
- Christine C. Cook Bloomberg Media
- Russell Pedrick Octave
- Dan Reeves Subjct
- Martin Corke Bauer Media Outdoor
- Bryan Barletta Sounds Profitable
- Clare Turner Pearl & Dean
- Owen Griffiths The Sun
- Damon Reeve Ozone
- Lotte Jones The News Movement
- Michael McNerney Martech Record
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Frequently asked questions
Which Business of Marketing episodes cover publishers and media owners?
12 episodes so far. The most recent are with Pierce Cook-Anderson of Mail Metro Media, Michael Lehman of Equativ and Christine C. Cook of Bloomberg Media.
What does Publishers and media owners cover?
News, audio, cinema, outdoor and other media owners: business models, premium environments and what AI means for them.