Media and advertising

Programmatic, ad tech and supply quality

Episodes on programmatic buying, curation, supply-path transparency, ad fraud and the open web. Guests include Travis Clinger of LiveRamp, Julie Selman of Magnite, Damon Reeve of Ozone and Greg Licciardi of the ANA.

EP 140 Travis Clinger Chief Connectivity & Ecosystem Officer and GM of InternationalLiveRamp “every single brand understands now that the pace of change and the pace of innovation has forever changed.” Data, identity and privacy
EP 139 Luca Filardo Chief Revenue OfficerAdlook “It's not just democratisation, it's innovation.” Programmatic, ad tech and supply quality
EP 133 Marcus Startzel CEOGumGum “you don't answer 9 or 10 to that question if you don't trust GumGum” Attention and context
EP 128 Michael Scott Global Chief Revenue OfficerLoopMe “if all you're doing is investing in that lower funnel, sooner or later you're gonna burn out of in-market” Measurement and effectiveness
EP 125 Michael Lehman President, AmericasEquativ “we all are inherently, I think, built to ignore robots a little more than we do people” Programmatic, ad tech and supply quality
EP 124 Matt Longley CEOMobsta “If business intelligence isn't a bigger revenue driver for us in five years than advertising, then we've done the wrong thing.” Attention and context
EP 121 Oliver Whitten Chief Operating OfficerAdform “marketers have already relinquished some control to platforms and technology because it's able to do a better, faster job” Programmatic, ad tech and supply quality
EP 97 Julie Selman SVP Head of EMEAMagnite “Linear and streaming. Complementary, not replacement.” Connected TV and streaming
EP 93 Alice Beecroft Senior Director, Global Strategy and PartnershipsYahoo DSP “Two great pivots. Choice and control.” Programmatic, ad tech and supply quality
EP 90 Fiona Salmon Managing DirectorMantis “Block content at source. Not after the fact.” Trust and brand safety
EP 86 Martin Corke Chief Marketing OfficerBauer Media Outdoor “Out-of-home is the oldest traditional medium with the brightest future.” Publishers and media owners
EP 74 Maor Sadra CEO & Co-FounderINCRMNTAL “The measurement problem” Measurement and effectiveness
EP 69 Charles Simon Vice President of Private Advertising StandardsRTB House “Privacy as brand protection” Data, identity and privacy
EP 64 Dennis Buchheim Global Head of GTM for Adtech/Martech, Communications, Media & EntertainmentSnowflake “Data and AI as the foundation of everything” Data, identity and privacy
EP 63 Greg Licciardi VP Sponsorships & Partner ProgramsANA “The Wendy's epiphany” Customer experience and personalisation
EP 51 John Piccone Regional VP AmericasAdform “Where there's mystery, there's margin” Programmatic, ad tech and supply quality
EP 44 Ben Putley CEO and Co-FounderAlkimi “Fees of 1.5% versus an industry average of 20%” Programmatic, ad tech and supply quality
EP 39 Joseph Worswick VP EMEA and Global Head of SustainabilityOpenX “OpenX did it because it was the right thing” Programmatic, ad tech and supply quality
EP 36 Cat Hartland UK Growth LeadSBS “Giving indie agencies a fair advantage” The future of agencies
EP 31 James Grant SVP and Head of Advanced TVEquativ “Reading an audience profile in 300 milliseconds” Connected TV and streaming
EP 28 Damon Reeve CEOOzone “Purpose-built beats generic” Publishers and media owners
EP 22 Lori Goode CMOIndex Exchange “Measure the meeting rooms” Programmatic, ad tech and supply quality
EP 13 Vitaly Pecherskiy CEO and Co-FounderStackAdapt “Never go dark” B2B demand and pipeline