Brand and creativity

Creativity and creative effectiveness

Episodes on creative quality, bravery, testing and the creative supply chain. Guests include Emma Armstrong of BBDO, Carmen Rodriguez of GUT, Tom Murphy of VML and James Slezak of Swayable.

EP 141 Olaf van Gerwen Founder & Global Creative DirectorChuck Studios “Do not look like your category.” Brand building
EP 139 Luca Filardo Chief Revenue OfficerAdlook “It's not just democratisation, it's innovation.” Programmatic, ad tech and supply quality
EP 137 Luis Miguel Messianu Founder, President and Chief Creative OfficerMEL “the universal tends to be a bit generic. You know? It's kind of beige. It's kind of vanilla.” Creativity and creative effectiveness
EP 131 Emma Armstrong CEO and Global Transformation OfficerBBDO “You cannot replace people with technology.” Creativity and creative effectiveness
EP 129 Carmen Rodriguez Global Chief Growth OfficerGUT “we prioritize people first, work second, and clients last.” The future of agencies
EP 126 Tom Murphy Chief Creative OfficerVML “the great ideas are great ideas, and they make you jealous and they make you inspired and they rev you up for next year.” Creativity and creative effectiveness
EP 114 Russell Pedrick Managing DirectorOctave “Audio now accounts for 24% of the average adult's daily consumption. But, you know, depending on what numbers you, you look and believe, it's between 2 to 3% of total ad spend. Well, that doesn't, that doesn't add up.” Publishers and media owners
EP 103 Niall McKinney Founding PartnerThe Creative Engineers “there's using AI, and then there's just being bloody lazy.” AI in the marketing organisation
EP 100 James Denton-Clark Chief Growth and Client PartnerStagwell Europe “I think there are a lot of people in the industry who are still living the lives of the mad men.” The future of agencies
EP 96 Toby Southgate Global Group CEOWe Are Social “The big idea is bigger than ever. The definition just changed.” Creativity and creative effectiveness
EP 91 Tom Ollerton FounderAutomated Creative “Ignorance and grit.” Creativity and creative effectiveness
EP 78 Paul Anderson Global Founding Partner & Executive Creative DirectorGravity Global “A brand is the idea you own” B2B brand and storytelling
EP 68 Kevin Hein Chief Growth OfficerGIPHY “The party analogy for messaging” Creativity and creative effectiveness
EP 60 Darren D’Altorio SVP of Paid MediaWpromote “Technology changes fast, humans don't” Brand and performance
EP 56 Aarti Bhaskaran Global Head of Research and InsightsSnap “On the role of insights” Measurement and effectiveness
EP 54 Oli Bealby Co-FounderStereo Creative “Big ideas and great design shouldn't be separated” The future of agencies
EP 50 Kerel Cooper CMOGumGum “Digital advertising is creepy” Attention and context
EP 34 Virginie Chesnais Chief Marketing OfficerHappydemics “Stop measuring what's easy, start measuring what matters” Measurement and effectiveness
EP 33 Marc Webbon Co-Founder and CEOWonderhatch “The best content feels like the brand made it” The future of agencies
EP 27 Simon Green Founder and CEOEdit Cloud “Technology is only part of the solution” Creativity and creative effectiveness
EP 25 Henry Skelsey VP of Product MarketingSongtradr “The most heard sound in human history” Brand building
EP 19 Simon Morris VP of International MarketingAdobe “The golden age of creativity” Creativity and creative effectiveness
EP 13 Vitaly Pecherskiy CEO and Co-FounderStackAdapt “Never go dark” B2B demand and pipeline
EP 1 James Slezak CEOSwayable “Measuring what matters” Measurement and effectiveness