Brand and creativity
Sport, fandom and entertainment
Episodes on sport, esports, fandom, live entertainment and brand integration in culture. Guests include Stephanie Dittmer Rogers of the San Francisco 49ers, Jaki Ellenby of ABBA Voyage, Giulia Zecchini of ESL FACEIT Group and Cat Botibol of Secret Cinema.
- EP 130
Erin Chin Global Head of Brand MarketingLogitech G “I can tell you, I'm a mom of two boys who are 13 and 14, and they watch zero broadcast television. Zero.” Creators and influencer marketing - EP 109
Kahlen Macaulay Head of Sports and Media Partnerships, InternationalSnap “if you're not in that conversation, you're really missing out” Sport, fandom and entertainment - EP 83
Jaki Ellenby Chief Commercial OfficerABBA Voyage “Every brand I've worked for has been the only one of its kind.” Experiential and events - EP 70
Stephanie Dittmer Rogers EVP of MarketingSan Francisco 49ers “Fandom is identity” Sport, fandom and entertainment - EP 65
Jay Prasad CEORelo Metrics “From stopwatches and VHS tapes to second-by-second AI” Measurement and effectiveness - EP 62
Dennis Claus Strategy Lead EMEAApply Digital “Personalisation versus personal” Customer experience and personalisation - EP 55
Shannon Shae Montoya Vice President, Head of Global B2B Marketing, Sponsorships & EventsYahoo! “A team of live storytellers” Experiential and events - EP 54
Oli Bealby Co-FounderStereo Creative “Big ideas and great design shouldn't be separated” The future of agencies - EP 37
Cat Botibol Business Development DirectorSecret Cinema “80% of people want to be awestruck” Experiential and events - EP 19
Simon Morris VP of International MarketingAdobe “The golden age of creativity” Creativity and creative effectiveness - EP 7
Giulia Zecchini Commercial Partnerships Strategy DirectorESL FACEIT Group “Authenticity or nothing” Sport, fandom and entertainment
Guests on this topic
- Erin Chin Logitech G
- Kahlen Macaulay Snap
- Jaki Ellenby ABBA Voyage
- Stephanie Dittmer Rogers San Francisco 49ers
- Jay Prasad Relo Metrics
- Dennis Claus Apply Digital
- Shannon Shae Montoya Yahoo!
- Oli Bealby Stereo Creative
- Cat Botibol Secret Cinema
- Simon Morris Adobe
- Giulia Zecchini ESL FACEIT Group
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Frequently asked questions
Which Business of Marketing episodes cover sport, fandom and entertainment?
11 episodes so far. The most recent are with Erin Chin of Logitech G, Kahlen Macaulay of Snap and Jaki Ellenby of ABBA Voyage.
What does Sport, fandom and entertainment cover?
Sport, esports, fandom, live entertainment and brand integration in culture.