Brand and creativity

Brand building

Episodes on distinctiveness, positioning, brand assets and building brands that last. Guests include Mark Ritson of MiniMBA, Emma Armstrong of BBDO, Christie Sclater of Clinique and Jaki Ellenby of ABBA Voyage.

EP 141 Olaf van Gerwen Founder & Global Creative DirectorChuck Studios “Do not look like your category.” Brand building
EP 131 Emma Armstrong CEO and Global Transformation OfficerBBDO “You cannot replace people with technology.” Creativity and creative effectiveness
EP 130 Erin Chin Global Head of Brand MarketingLogitech G “I can tell you, I'm a mom of two boys who are 13 and 14, and they watch zero broadcast television. Zero.” Creators and influencer marketing
EP 115 Mark Ritson FounderMiniMBA “we are gonna go into a horrendous decade, I think, for, for the marketers themselves, even though the, the business of marketing gets more exciting.” Brand building
EP 113 Paul Evans Chief Positioning EngineerV2RSION.COM “It's never been easier to start a business. It's never been harder to scale a business, right?” Brand building
EP 106 John Rudaizky Global Chief Brand and Marketing OfficerEY “brands are the engine of the world” B2B brand and storytelling
EP 83 Jaki Ellenby Chief Commercial OfficerABBA Voyage “Every brand I've worked for has been the only one of its kind.” Experiential and events
EP 67 Christie Sclater SVP of Global MarketingClinique “Simplicity is the hardest work” Brand building
EP 61 Kimberly Hairston-Hicks CMOGold Bond “Listen, learn, lead” Brand building
EP 48 Ruslan Tovbulatov CMOGloat “Brand is the ultimate moat” Brand building
EP 25 Henry Skelsey VP of Product MarketingSongtradr “The most heard sound in human history” Brand building
EP 21 Linn Frost Co-CEOSocial Element “Be social, not on social” Brand building
EP 4 David Shing Digital ProphetIndependent “Performance, story, feel” Brand building