Brand and creativity

Brand and performance

Episodes on balancing long-term brand building with short-term performance and demand. Guests include Harry Davies of Sage, Renaye Edwards of Ammunition, Dawn Miley of Adobe and James Slezak of Swayable.

EP 141 Olaf van Gerwen Founder & Global Creative DirectorChuck Studios “Do not look like your category.” Brand building
EP 132 Alistair Hill Co-FounderOn Device “using those sort of straightforward easy metrics as a way for measuring the business impact of brand advertising is completely mad.” Measurement and effectiveness
EP 128 Michael Scott Global Chief Revenue OfficerLoopMe “if all you're doing is investing in that lower funnel, sooner or later you're gonna burn out of in-market” Measurement and effectiveness
EP 110 Harry Davies VP of marketing strategy, investment and effectivenessSage “you're certainly not gonna get fired for bringing in Salesforce” Measurement and effectiveness
EP 108 Renaye Edwards Chief Operating Officer and MDAmmunition “They don't give a shit about that.” B2B demand and pipeline
EP 107 Nick Beck Founder and CEOTug “AI has disrupted a lot of what people thought they knew about search, so it is a big conversation again.” AI search, agents and discovery
EP 92 Victoria Dyke Co-FounderZiggy “Build a leader. Not a counsellor.” B2B demand and pipeline
EP 91 Tom Ollerton FounderAutomated Creative “Ignorance and grit.” Creativity and creative effectiveness
EP 89 Dragos Marica Associate Director, Performance MarketingDirective “Break things. Then keep what works.” B2B demand and pipeline
EP 88 Dawn Miley Senior Director, EMEA Growth Marketing & UK Regional MarketingAdobe “Storytelling is the whole job. That's it.” Brand and performance
EP 86 Martin Corke Chief Marketing OfficerBauer Media Outdoor “Out-of-home is the oldest traditional medium with the brightest future.” Publishers and media owners
EP 78 Paul Anderson Global Founding Partner & Executive Creative DirectorGravity Global “A brand is the idea you own” B2B brand and storytelling
EP 77 Jason Warnes Marketing Advisor and InvestorIndependent “The capability question” The future of agencies
EP 60 Darren D’Altorio SVP of Paid MediaWpromote “Technology changes fast, humans don't” Brand and performance
EP 59 Tony Marlow Chief Marketing OfficerLG Ad Solutions “A to B does not equal B to C” Connected TV and streaming
EP 48 Ruslan Tovbulatov CMOGloat “Brand is the ultimate moat” Brand building
EP 34 Virginie Chesnais Chief Marketing OfficerHappydemics “Stop measuring what's easy, start measuring what matters” Measurement and effectiveness
EP 6 Shafqat Islam CMOOptimizely “If we stopped marketing, nothing would change” B2B demand and pipeline
EP 2 John Karl Head of Client Development and GrowthCatalyst “SEO is not dead. It never was.” Brand and performance
EP 1 James Slezak CEOSwayable “Measuring what matters” Measurement and effectiveness