Customers and growth
B2B brand and storytelling
Episodes on brand, emotion and storytelling in business-to-business marketing. Guests include John Rudaizky of EY, Christine Cook of Bloomberg Media, Jennifer Kattula of Microsoft Advertising and Paul Cash of Rooster Punk.
- EP 120
Victoria Usher CEO and FounderGingerMay “the grammar wasn't maybe perfect, but it was bloody opinionated.” B2B brand and storytelling - EP 119
Jennifer Kattula GM & CMOMicrosoft Advertising “the marketing leader is often at the tip of the spear when it comes to some of these questions” AI search, agents and discovery - EP 118
Christine C. Cook Chief Commercial OfficerBloomberg Media “trust and trust is first and foremost, especially in business to business.” Publishers and media owners - EP 113
Paul Evans Chief Positioning EngineerV2RSION.COM “It's never been easier to start a business. It's never been harder to scale a business, right?” Brand building - EP 112
Andrea Sexton CEOLedger Bennett “deals are being won and lost without you even getting a seat at the table” B2B brand and storytelling - EP 106
John Rudaizky Global Chief Brand and Marketing OfficerEY “brands are the engine of the world” B2B brand and storytelling - EP 99
Chris Bagnall Chief Executive OfficerTransmission “we've gotta cut the amount of content that we're creating by about a third 'cause it's just slop.” B2B brand and storytelling - EP 94
Paul Cash Founder and Chief RoosterRooster Punk “Brand is a simplification tool. The customer is the hero.” B2B brand and storytelling - EP 78
Paul Anderson Global Founding Partner & Executive Creative DirectorGravity Global “A brand is the idea you own” B2B brand and storytelling - EP 52
Ashley Bassman Program Director, Product Marketing, Data & AIIBM WatsonX “The biggest mistake is over-promising on AI” B2B brand and storytelling - EP 22
Lori Goode CMOIndex Exchange “Measure the meeting rooms” Programmatic, ad tech and supply quality - EP 15
Maria Shcheglakova Marketing Director EMEAPubMatic “Storytelling is the secret sauce” B2B brand and storytelling - EP 5
Mary Cirincione Vice PresidentPropeller Group “Reporter at heart, PR by trade” B2B brand and storytelling
Guests on this topic
- Victoria Usher GingerMay
- Jennifer Kattula Microsoft Advertising
- Christine C. Cook Bloomberg Media
- Paul Evans V2RSION.COM
- Andrea Sexton Ledger Bennett
- John Rudaizky EY
- Chris Bagnall Transmission
- Paul Cash Rooster Punk
- Paul Anderson Gravity Global
- Ashley Bassman IBM WatsonX
- Lori Goode Index Exchange
- Maria Shcheglakova PubMatic
- Azlan Raj Dentsu EMEA
- Mary Cirincione Propeller Group
- Marilyn Mead Winmo
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Frequently asked questions
Which Business of Marketing episodes cover B2B brand and storytelling?
15 episodes so far. The most recent are with Victoria Usher of GingerMay, Jennifer Kattula of Microsoft Advertising and Christine C. Cook of Bloomberg Media.
What does B2B brand and storytelling cover?
Brand, emotion and storytelling in business-to-business marketing.