Customers and growth
International growth
Episodes on entering new markets, US expansion and balancing global and local marketing. Guests include Travis Clinger of LiveRamp, Yondjé Choi Cornez of Google, Christie Sclater of Clinique and Stephanie Dittmer Rogers of the San Francisco 49ers.
- EP 140
Travis Clinger Chief Connectivity & Ecosystem Officer and GM of InternationalLiveRamp “every single brand understands now that the pace of change and the pace of innovation has forever changed.” Data, identity and privacy - EP 72
Mitali Israni Senior Director of MarketingPantheon “Marketing as a revenue engine” B2B demand and pipeline - EP 71
Yondjé Choi Cornez Head of Partner Marketing Pixel B2BGoogle “Let your partners speak for you” Partnerships and sponsorship - EP 70
Stephanie Dittmer Rogers EVP of MarketingSan Francisco 49ers “Fandom is identity” Sport, fandom and entertainment - EP 67
Christie Sclater SVP of Global MarketingClinique “Simplicity is the hardest work” Brand building - EP 57
Johanna Wahlroos VP of Marketing, Global Strategy and PlanningDoubleVerify “The Finnish modesty crash course” Customer experience and personalisation - EP 51
John Piccone Regional VP AmericasAdform “Where there's mystery, there's margin” Programmatic, ad tech and supply quality - EP 43
Elizabeth Kiehner Chief Growth OfficerNortal “The company that digitised a nation” Experiential and events - EP 30
Aisling Conlon International Trade DirectorUK Advertising “The champagne bottle of UK Advertising” International growth
Guests on this topic
- Travis Clinger LiveRamp
- Mitali Israni Pantheon
- Yondjé Choi Cornez Google
- Stephanie Dittmer Rogers San Francisco 49ers
- Christie Sclater Clinique
- Adam Clyne Coolr
- Johanna Wahlroos DoubleVerify
- John Piccone Adform
- Elizabeth Kiehner Nortal
- Aisling Conlon UK Advertising
- Dana Kalfas Bodine Trustpilot
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Frequently asked questions
Which Business of Marketing episodes cover international growth?
11 episodes so far. The most recent are with Travis Clinger of LiveRamp, Mitali Israni of Pantheon and Yondjé Choi Cornez of Google.
What does International growth cover?
Entering new markets, US expansion and balancing global and local marketing.