Episodes

Customers and growth

Episodes on how businesses win and keep customers: B2B demand and brand, sales and marketing working together, customer experience, partnerships and growth in new markets. Guests include Lina Tonk of Recurly, Andrea Sexton of Ledger Bennett, Andrew Bialecki of Klaviyo and Yondjé Choi Cornez of Google.

EP 140 Travis Clinger Chief Connectivity & Ecosystem Officer and GM of InternationalLiveRamp “every single brand understands now that the pace of change and the pace of innovation has forever changed.” Data, identity and privacy
EP 134 Katie Mitchell Managing DirectorSeen Studios “People can sniff, you know, inauthentic, um, storytelling and narratives a mile off.” Experiential and events
EP 123 Fiona McKenzie President, EuropeMarketbridge “You're not really a CMO, are you? You're transformation director.” Sales and marketing alignment
EP 120 Victoria Usher CEO and FounderGingerMay “the grammar wasn't maybe perfect, but it was bloody opinionated.” B2B brand and storytelling
EP 119 Jennifer Kattula GM & CMOMicrosoft Advertising “the marketing leader is often at the tip of the spear when it comes to some of these questions” AI search, agents and discovery
EP 118 Christine C. Cook Chief Commercial OfficerBloomberg Media “trust and trust is first and foremost, especially in business to business.” Publishers and media owners
EP 113 Paul Evans Chief Positioning EngineerV2RSION.COM “It's never been easier to start a business. It's never been harder to scale a business, right?” Brand building
EP 112 Andrea Sexton CEOLedger Bennett “deals are being won and lost without you even getting a seat at the table” B2B brand and storytelling
EP 108 Renaye Edwards Chief Operating Officer and MDAmmunition “They don't give a shit about that.” B2B demand and pipeline
EP 106 John Rudaizky Global Chief Brand and Marketing OfficerEY “brands are the engine of the world” B2B brand and storytelling
EP 99 Chris Bagnall Chief Executive OfficerTransmission “we've gotta cut the amount of content that we're creating by about a third 'cause it's just slop.” B2B brand and storytelling
EP 98 Milka Privodanova VP Marketing Solutions, Large Customers InternationalLinkedIn “Trust and credibility is the new currency in B2B.” Creators and influencer marketing
EP 95 Soizic Sycamore Managing DirectorPlan.Net Group “Start with customer experience. Walk back to the technology.” Customer experience and personalisation
EP 94 Paul Cash Founder and Chief RoosterRooster Punk “Brand is a simplification tool. The customer is the hero.” B2B brand and storytelling
EP 92 Victoria Dyke Co-FounderZiggy “Build a leader. Not a counsellor.” B2B demand and pipeline
EP 89 Dragos Marica Associate Director, Performance MarketingDirective “Break things. Then keep what works.” B2B demand and pipeline
EP 88 Dawn Miley Senior Director, EMEA Growth Marketing & UK Regional MarketingAdobe “Storytelling is the whole job. That's it.” Brand and performance
EP 87 Minter Dial Author, Speaker & Thought LeaderMYDIAL “Brand is lived by your employees first. Not a logo on a thirty-second spot.” Leadership, teams and talent
EP 84 Jen Brown DirectorEngaging Interactions “Marketing's job is to create the environment sales needs to feel confident.” B2B demand and pipeline
EP 82 Chris Elsheikhi VP Demand GenerationUsercentrics “Consent is now a performance metric. Trust is the new marketing.” Data, identity and privacy
EP 80 Ben Smith Marketing DirectorReachdesk “Pipeline happens when you interrupt the pattern.” B2B demand and pipeline
EP 78 Paul Anderson Global Founding Partner & Executive Creative DirectorGravity Global “A brand is the idea you own” B2B brand and storytelling
EP 76 Gareth Cummings CEOeDesk “The pre-sales dividend” Customer experience and personalisation
EP 75 Andrew Bialecki Co-CEO and Co-FounderKlaviyo “On bootstrapping to a billion” Customer experience and personalisation
EP 72 Mitali Israni Senior Director of MarketingPantheon “Marketing as a revenue engine” B2B demand and pipeline
EP 71 Yondjé Choi Cornez Head of Partner Marketing Pixel B2BGoogle “Let your partners speak for you” Partnerships and sponsorship
EP 70 Stephanie Dittmer Rogers EVP of MarketingSan Francisco 49ers “Fandom is identity” Sport, fandom and entertainment
EP 67 Christie Sclater SVP of Global MarketingClinique “Simplicity is the hardest work” Brand building
EP 66 Adam Clyne Founder & CEOCoolr “Big agency brains, publisher speed” The future of agencies
EP 65 Jay Prasad CEORelo Metrics “From stopwatches and VHS tapes to second-by-second AI” Measurement and effectiveness
EP 63 Greg Licciardi VP Sponsorships & Partner ProgramsANA “The Wendy's epiphany” Customer experience and personalisation
EP 62 Dennis Claus Strategy Lead EMEAApply Digital “Personalisation versus personal” Customer experience and personalisation
EP 58 Lindsay Boyajian Hagan Vice President Marketing and Co-Head RevenueConductor “AI engines are suffocating for content” AI search, agents and discovery
EP 57 Johanna Wahlroos VP of Marketing, Global Strategy and PlanningDoubleVerify “The Finnish modesty crash course” Customer experience and personalisation
EP 55 Shannon Shae Montoya Vice President, Head of Global B2B Marketing, Sponsorships & EventsYahoo! “A team of live storytellers” Experiential and events
EP 53 Mindie Kaplan VP InnovationMediaMint “You can create a one-person movement” Sustainability, purpose and inclusion
EP 52 Ashley Bassman Program Director, Product Marketing, Data & AIIBM WatsonX “The biggest mistake is over-promising on AI” B2B brand and storytelling
EP 51 John Piccone Regional VP AmericasAdform “Where there's mystery, there's margin” Programmatic, ad tech and supply quality
EP 49 Martin Kihn SVP, StrategySalesforce Marketing Cloud “The hype cycle is real” AI in the marketing organisation
EP 48 Ruslan Tovbulatov CMOGloat “Brand is the ultimate moat” Brand building
EP 47 Salomé Imedashvili Director of GSI and Strategic PartnershipsSalesforce “Partner leads convert at 8 to 10 times the rate” Partnerships and sponsorship
EP 43 Elizabeth Kiehner Chief Growth OfficerNortal “The company that digitised a nation” Experiential and events
EP 42 Clare Turner Chief Commercial OfficerPearl & Dean “24 seconds of attention in a 1.3-second world” Publishers and media owners
EP 41 Owen Griffiths Commercial Revenue DirectorThe Sun “140 sub-channels, nine platforms, one data layer” Publishers and media owners
EP 40 Justin Reid Senior Director of Global Partnerships SolutionsTripadvisor “Pet food meets travel planning” Partnerships and sponsorship
EP 38 Lina Tonk Chief Marketing OfficerRecurly “Marketing should own the full pipeline” Sales and marketing alignment
EP 36 Cat Hartland UK Growth LeadSBS “Giving indie agencies a fair advantage” The future of agencies
EP 30 Aisling Conlon International Trade DirectorUK Advertising “The champagne bottle of UK Advertising” International growth
EP 29 Dana Kalfas Bodine VP of MarketingTrustpilot “Trust has ROI” Trust and brand safety
EP 26 Lotte Jones Chief Commercial OfficerThe News Movement “Don't assume any prior knowledge” Publishers and media owners
EP 24 Timo Weis Global Head of GrowthInfosys “Different pots on the stove” B2B demand and pipeline
EP 22 Lori Goode CMOIndex Exchange “Measure the meeting rooms” Programmatic, ad tech and supply quality
EP 19 Simon Morris VP of International MarketingAdobe “The golden age of creativity” Creativity and creative effectiveness
EP 18 Kirsty Fraser Senior Director of International and Lifecycle MarketingMovable Ink “Humans buy from humans” Customer experience and personalisation
EP 17 David Keene European CMOWipro “Beyond personas to buying groups” B2B demand and pipeline
EP 16 Jonathan Beeston Product Marketing DirectorSalesforce “Segments in seconds” AI in the marketing organisation
EP 15 Maria Shcheglakova Marketing Director EMEAPubMatic “Storytelling is the secret sauce” B2B brand and storytelling
EP 14 John Watton Fractional CMO and AdvisorIndependent “The golden age is now” B2B demand and pipeline
EP 13 Vitaly Pecherskiy CEO and Co-FounderStackAdapt “Never go dark” B2B demand and pipeline
EP 11 Azlan Raj CMODentsu EMEA “Feel before you see.” Experiential and events
EP 10 Mark Debenham VP of Growth Marketing and Marketing OperationsAdverity “The marketing pretzel” B2B demand and pipeline
EP 9 Christopher Hogg Chief Revenue OfficerLotame “Ungate everything” B2B demand and pipeline
EP 8 Steve Reny and Jennifer Griffin Smith CEO / Chief Market OfficerAcquia “Chief Market Officer, not Marketing Officer” B2B demand and pipeline
EP 7 Giulia Zecchini Commercial Partnerships Strategy DirectorESL FACEIT Group “Authenticity or nothing” Sport, fandom and entertainment
EP 6 Shafqat Islam CMOOptimizely “If we stopped marketing, nothing would change” B2B demand and pipeline
EP 5 Mary Cirincione Vice PresidentPropeller Group “Reporter at heart, PR by trade” B2B brand and storytelling
EP 4 David Shing Digital ProphetIndependent “Performance, story, feel” Brand building
EP 3 Marilyn Mead CMOWinmo “Ruthlessly simplify the complex” B2B demand and pipeline