Episodes

Data and measurement

Episodes on the data behind marketing decisions and how its impact is proved: attribution, incrementality, marketing mix modelling, identity and privacy. Guests include Sarah Robertson of Experian, Harry Davies of Sage, Dennis Buchheim of Snowflake and Maor Sadra of INCRMNTAL.

EP 143 Sarah Robertson Chief Product OfficerExperian “AI is an engine. Data is the fuel that you put into it” Data, identity and privacy
EP 140 Travis Clinger Chief Connectivity & Ecosystem Officer and GM of InternationalLiveRamp “every single brand understands now that the pace of change and the pace of innovation has forever changed.” Data, identity and privacy
EP 139 Luca Filardo Chief Revenue OfficerAdlook “It's not just democratisation, it's innovation.” Programmatic, ad tech and supply quality
EP 138 Rob McLaughlin Founder & CEOAUDIENCES “we believe that the data and the technology is almost always there” Data, identity and privacy
EP 132 Alistair Hill Co-FounderOn Device “using those sort of straightforward easy metrics as a way for measuring the business impact of brand advertising is completely mad.” Measurement and effectiveness
EP 128 Michael Scott Global Chief Revenue OfficerLoopMe “if all you're doing is investing in that lower funnel, sooner or later you're gonna burn out of in-market” Measurement and effectiveness
EP 123 Fiona McKenzie President, EuropeMarketbridge “You're not really a CMO, are you? You're transformation director.” Sales and marketing alignment
EP 121 Oliver Whitten Chief Operating OfficerAdform “marketers have already relinquished some control to platforms and technology because it's able to do a better, faster job” Programmatic, ad tech and supply quality
EP 114 Russell Pedrick Managing DirectorOctave “Audio now accounts for 24% of the average adult's daily consumption. But, you know, depending on what numbers you, you look and believe, it's between 2 to 3% of total ad spend. Well, that doesn't, that doesn't add up.” Publishers and media owners
EP 110 Harry Davies VP of marketing strategy, investment and effectivenessSage “you're certainly not gonna get fired for bringing in Salesforce” Measurement and effectiveness
EP 107 Nick Beck Founder and CEOTug “AI has disrupted a lot of what people thought they knew about search, so it is a big conversation again.” AI search, agents and discovery
EP 101 Edwin Wong Global Head of MeasurementUber Advertising “they're actually looking for more human connection. They're pushing back for a reason” Measurement and effectiveness
EP 93 Alice Beecroft Senior Director, Global Strategy and PartnershipsYahoo DSP “Two great pivots. Choice and control.” Programmatic, ad tech and supply quality
EP 82 Chris Elsheikhi VP Demand GenerationUsercentrics “Consent is now a performance metric. Trust is the new marketing.” Data, identity and privacy
EP 81 Bryan Barletta Founder & PartnerSounds Profitable “Every brand is a media business. Most of them haven't realised yet.” Publishers and media owners
EP 74 Maor Sadra CEO & Co-FounderINCRMNTAL “The measurement problem” Measurement and effectiveness
EP 69 Charles Simon Vice President of Private Advertising StandardsRTB House “Privacy as brand protection” Data, identity and privacy
EP 65 Jay Prasad CEORelo Metrics “From stopwatches and VHS tapes to second-by-second AI” Measurement and effectiveness
EP 64 Dennis Buchheim Global Head of GTM for Adtech/Martech, Communications, Media & EntertainmentSnowflake “Data and AI as the foundation of everything” Data, identity and privacy
EP 59 Tony Marlow Chief Marketing OfficerLG Ad Solutions “A to B does not equal B to C” Connected TV and streaming
EP 56 Aarti Bhaskaran Global Head of Research and InsightsSnap “On the role of insights” Measurement and effectiveness
EP 49 Martin Kihn SVP, StrategySalesforce Marketing Cloud “The hype cycle is real” AI in the marketing organisation
EP 45 Paul Wright Head of EMEAUber Advertising “Simple data beats volume” Retail and commerce media
EP 41 Owen Griffiths Commercial Revenue DirectorThe Sun “140 sub-channels, nine platforms, one data layer” Publishers and media owners
EP 34 Virginie Chesnais Chief Marketing OfficerHappydemics “Stop measuring what's easy, start measuring what matters” Measurement and effectiveness
EP 31 James Grant SVP and Head of Advanced TVEquativ “Reading an audience profile in 300 milliseconds” Connected TV and streaming
EP 28 Damon Reeve CEOOzone “Purpose-built beats generic” Publishers and media owners
EP 24 Timo Weis Global Head of GrowthInfosys “Different pots on the stove” B2B demand and pipeline
EP 23 Andrew Grosso Co-Founder and CPOPickaxe “What, so what, now what” Measurement and effectiveness
EP 22 Lori Goode CMOIndex Exchange “Measure the meeting rooms” Programmatic, ad tech and supply quality
EP 21 Linn Frost Co-CEOSocial Element “Be social, not on social” Brand building
EP 16 Jonathan Beeston Product Marketing DirectorSalesforce “Segments in seconds” AI in the marketing organisation
EP 14 John Watton Fractional CMO and AdvisorIndependent “The golden age is now” B2B demand and pipeline
EP 10 Mark Debenham VP of Growth Marketing and Marketing OperationsAdverity “The marketing pretzel” B2B demand and pipeline
EP 9 Christopher Hogg Chief Revenue OfficerLotame “Ungate everything” B2B demand and pipeline
EP 8 Steve Reny and Jennifer Griffin Smith CEO / Chief Market OfficerAcquia “Chief Market Officer, not Marketing Officer” B2B demand and pipeline
EP 6 Shafqat Islam CMOOptimizely “If we stopped marketing, nothing would change” B2B demand and pipeline
EP 5 Mary Cirincione Vice PresidentPropeller Group “Reporter at heart, PR by trade” B2B brand and storytelling
EP 3 Marilyn Mead CMOWinmo “Ruthlessly simplify the complex” B2B demand and pipeline
EP 2 John Karl Head of Client Development and GrowthCatalyst “SEO is not dead. It never was.” Brand and performance
EP 1 James Slezak CEOSwayable “Measuring what matters” Measurement and effectiveness