Episodes

Brand and creativity

Episodes on how brands are built and how creative work earns its place, from the balance of brand and performance to creators, live experiences, sport and purpose. Guests include Emma Armstrong of BBDO, Carmen Rodriguez of GUT, Jaki Ellenby of ABBA Voyage and Cindy Gallop of MakeLoveNotPorn.

EP 146 Richard Davis Co-Founder & CEO51toCarbonZero “greenwashing sometimes is better than green nothing” Sustainability, purpose and inclusion
EP 141 Olaf van Gerwen Founder & Global Creative DirectorChuck Studios “Do not look like your category.” Brand building
EP 139 Luca Filardo Chief Revenue OfficerAdlook “It's not just democratisation, it's innovation.” Programmatic, ad tech and supply quality
EP 137 Luis Miguel Messianu Founder, President and Chief Creative OfficerMEL “the universal tends to be a bit generic. You know? It's kind of beige. It's kind of vanilla.” Creativity and creative effectiveness
EP 134 Katie Mitchell Managing DirectorSeen Studios “People can sniff, you know, inauthentic, um, storytelling and narratives a mile off.” Experiential and events
EP 132 Alistair Hill Co-FounderOn Device “using those sort of straightforward easy metrics as a way for measuring the business impact of brand advertising is completely mad.” Measurement and effectiveness
EP 131 Emma Armstrong CEO and Global Transformation OfficerBBDO “You cannot replace people with technology.” Creativity and creative effectiveness
EP 130 Erin Chin Global Head of Brand MarketingLogitech G “I can tell you, I'm a mom of two boys who are 13 and 14, and they watch zero broadcast television. Zero.” Creators and influencer marketing
EP 129 Carmen Rodriguez Global Chief Growth OfficerGUT “we prioritize people first, work second, and clients last.” The future of agencies
EP 128 Michael Scott Global Chief Revenue OfficerLoopMe “if all you're doing is investing in that lower funnel, sooner or later you're gonna burn out of in-market” Measurement and effectiveness
EP 126 Tom Murphy Chief Creative OfficerVML “the great ideas are great ideas, and they make you jealous and they make you inspired and they rev you up for next year.” Creativity and creative effectiveness
EP 117 Cindy Gallop Founder & CEOMakeLoveNotPorn “I am out to prove you can scale love, and I'm scaling love.” Sustainability, purpose and inclusion
EP 115 Mark Ritson FounderMiniMBA “we are gonna go into a horrendous decade, I think, for, for the marketers themselves, even though the, the business of marketing gets more exciting.” Brand building
EP 114 Russell Pedrick Managing DirectorOctave “Audio now accounts for 24% of the average adult's daily consumption. But, you know, depending on what numbers you, you look and believe, it's between 2 to 3% of total ad spend. Well, that doesn't, that doesn't add up.” Publishers and media owners
EP 113 Paul Evans Chief Positioning EngineerV2RSION.COM “It's never been easier to start a business. It's never been harder to scale a business, right?” Brand building
EP 110 Harry Davies VP of marketing strategy, investment and effectivenessSage “you're certainly not gonna get fired for bringing in Salesforce” Measurement and effectiveness
EP 109 Kahlen Macaulay Head of Sports and Media Partnerships, InternationalSnap “if you're not in that conversation, you're really missing out” Sport, fandom and entertainment
EP 108 Renaye Edwards Chief Operating Officer and MDAmmunition “They don't give a shit about that.” B2B demand and pipeline
EP 107 Nick Beck Founder and CEOTug “AI has disrupted a lot of what people thought they knew about search, so it is a big conversation again.” AI search, agents and discovery
EP 106 John Rudaizky Global Chief Brand and Marketing OfficerEY “brands are the engine of the world” B2B brand and storytelling
EP 105 Nishma Patel Robb Founder and CEOUnmissable “please no more McDonald's CEOs eating burgers that aren't real.” Trust and brand safety
EP 103 Niall McKinney Founding PartnerThe Creative Engineers “there's using AI, and then there's just being bloody lazy.” AI in the marketing organisation
EP 100 James Denton-Clark Chief Growth and Client PartnerStagwell Europe “I think there are a lot of people in the industry who are still living the lives of the mad men.” The future of agencies
EP 98 Milka Privodanova VP Marketing Solutions, Large Customers InternationalLinkedIn “Trust and credibility is the new currency in B2B.” Creators and influencer marketing
EP 96 Toby Southgate Global Group CEOWe Are Social “The big idea is bigger than ever. The definition just changed.” Creativity and creative effectiveness
EP 92 Victoria Dyke Co-FounderZiggy “Build a leader. Not a counsellor.” B2B demand and pipeline
EP 91 Tom Ollerton FounderAutomated Creative “Ignorance and grit.” Creativity and creative effectiveness
EP 89 Dragos Marica Associate Director, Performance MarketingDirective “Break things. Then keep what works.” B2B demand and pipeline
EP 88 Dawn Miley Senior Director, EMEA Growth Marketing & UK Regional MarketingAdobe “Storytelling is the whole job. That's it.” Brand and performance
EP 86 Martin Corke Chief Marketing OfficerBauer Media Outdoor “Out-of-home is the oldest traditional medium with the brightest future.” Publishers and media owners
EP 84 Jen Brown DirectorEngaging Interactions “Marketing's job is to create the environment sales needs to feel confident.” B2B demand and pipeline
EP 83 Jaki Ellenby Chief Commercial OfficerABBA Voyage “Every brand I've worked for has been the only one of its kind.” Experiential and events
EP 81 Bryan Barletta Founder & PartnerSounds Profitable “Every brand is a media business. Most of them haven't realised yet.” Publishers and media owners
EP 80 Ben Smith Marketing DirectorReachdesk “Pipeline happens when you interrupt the pattern.” B2B demand and pipeline
EP 78 Paul Anderson Global Founding Partner & Executive Creative DirectorGravity Global “A brand is the idea you own” B2B brand and storytelling
EP 77 Jason Warnes Marketing Advisor and InvestorIndependent “The capability question” The future of agencies
EP 73 Leon Harlow Group Commercial DirectorYMU “Community over reach” Creators and influencer marketing
EP 70 Stephanie Dittmer Rogers EVP of MarketingSan Francisco 49ers “Fandom is identity” Sport, fandom and entertainment
EP 68 Kevin Hein Chief Growth OfficerGIPHY “The party analogy for messaging” Creativity and creative effectiveness
EP 67 Christie Sclater SVP of Global MarketingClinique “Simplicity is the hardest work” Brand building
EP 66 Adam Clyne Founder & CEOCoolr “Big agency brains, publisher speed” The future of agencies
EP 65 Jay Prasad CEORelo Metrics “From stopwatches and VHS tapes to second-by-second AI” Measurement and effectiveness
EP 62 Dennis Claus Strategy Lead EMEAApply Digital “Personalisation versus personal” Customer experience and personalisation
EP 61 Kimberly Hairston-Hicks CMOGold Bond “Listen, learn, lead” Brand building
EP 60 Darren D’Altorio SVP of Paid MediaWpromote “Technology changes fast, humans don't” Brand and performance
EP 59 Tony Marlow Chief Marketing OfficerLG Ad Solutions “A to B does not equal B to C” Connected TV and streaming
EP 56 Aarti Bhaskaran Global Head of Research and InsightsSnap “On the role of insights” Measurement and effectiveness
EP 55 Shannon Shae Montoya Vice President, Head of Global B2B Marketing, Sponsorships & EventsYahoo! “A team of live storytellers” Experiential and events
EP 54 Oli Bealby Co-FounderStereo Creative “Big ideas and great design shouldn't be separated” The future of agencies
EP 53 Mindie Kaplan VP InnovationMediaMint “You can create a one-person movement” Sustainability, purpose and inclusion
EP 50 Kerel Cooper CMOGumGum “Digital advertising is creepy” Attention and context
EP 48 Ruslan Tovbulatov CMOGloat “Brand is the ultimate moat” Brand building
EP 46 Gordon Glenister Author, Speaker, Podcast Host, FounderMembership World “Don't chase the influence, chase the passion” Creators and influencer marketing
EP 43 Elizabeth Kiehner Chief Growth OfficerNortal “The company that digitised a nation” Experiential and events
EP 40 Justin Reid Senior Director of Global Partnerships SolutionsTripadvisor “Pet food meets travel planning” Partnerships and sponsorship
EP 39 Joseph Worswick VP EMEA and Global Head of SustainabilityOpenX “OpenX did it because it was the right thing” Programmatic, ad tech and supply quality
EP 37 Cat Botibol Business Development DirectorSecret Cinema “80% of people want to be awestruck” Experiential and events
EP 35 Ben Woollams CEO and FounderTrueRights “Six out of ten digital campaigns breach talent usage rights” Creators and influencer marketing
EP 34 Virginie Chesnais Chief Marketing OfficerHappydemics “Stop measuring what's easy, start measuring what matters” Measurement and effectiveness
EP 33 Marc Webbon Co-Founder and CEOWonderhatch “The best content feels like the brand made it” The future of agencies
EP 30 Aisling Conlon International Trade DirectorUK Advertising “The champagne bottle of UK Advertising” International growth
EP 27 Simon Green Founder and CEOEdit Cloud “Technology is only part of the solution” Creativity and creative effectiveness
EP 25 Henry Skelsey VP of Product MarketingSongtradr “The most heard sound in human history” Brand building
EP 21 Linn Frost Co-CEOSocial Element “Be social, not on social” Brand building
EP 19 Simon Morris VP of International MarketingAdobe “The golden age of creativity” Creativity and creative effectiveness
EP 13 Vitaly Pecherskiy CEO and Co-FounderStackAdapt “Never go dark” B2B demand and pipeline
EP 11 Azlan Raj CMODentsu EMEA “Feel before you see.” Experiential and events
EP 7 Giulia Zecchini Commercial Partnerships Strategy DirectorESL FACEIT Group “Authenticity or nothing” Sport, fandom and entertainment
EP 6 Shafqat Islam CMOOptimizely “If we stopped marketing, nothing would change” B2B demand and pipeline
EP 4 David Shing Digital ProphetIndependent “Performance, story, feel” Brand building
EP 2 John Karl Head of Client Development and GrowthCatalyst “SEO is not dead. It never was.” Brand and performance
EP 1 James Slezak CEOSwayable “Measuring what matters” Measurement and effectiveness